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WANT TO KNOW WHAT THESE STATS MEAN? SIGN UP FOR The Daily Numbers Newsletter:Millennials Use of Social Media During The Super Bowl [TABLE]
For millennialsโmultitasking mastersโthe most popular way to socialize with friends during game time was with a smartphone, according to a February survey by Mr Youth. It found that 62% of millennials used their phones to text, while 57% trawled Facebook from their smartphones as they watched the game. Visiting Twitter was the third most popular smartphone activity, at 22%. Read the rest at eMarketer.
Super Bowl Searches By Device [CHART]
How ingrained is multitasking using smartphones? In February, Google reported that 25% of searches done about this year's Super Bowl ads the day before the game were performed on mobile devices. During the game, 41% of such searches were made via mobile. Read the rest at eMarketer.
Cross-Channel Personalization [CHART]
By segmenting customers, brands can create the more personalized, relevant experience that consumers now demandโespecially from retailers. April 2011 data from the e-tailing group and MyBuys showed 50% of US cross-channel shoppers expect to be offered promotions or merchandise that reflect their past online shopping behavior and purchases. More importantly, 46% of shoppers reportedly would buy more from retailers that personalized the shopping experience across channels. Read the rest at eMarketer.



