Free Vs. Paid Apps In The Android Marketplace [CHART]
Analysis of the Android Market App Store from September 2010 to December 2011 further demonstrates the reliance on the free app model. According to AndroLib, in September 2010 roughly 65% of all Android Market apps were downloaded for free; in December 2011 nearly 69% of mobile apps were downloaded for free. Read the rest at eMarketer.
Women Notice Price & Quality In Advertising [CHART]
The top elements of advertising that make women “take notice” are an easily found price (45%) and proof or details of quality (43%), according to [pdf] a white paper released in January 2012 by Fleishman-Hillard in partnership with Hearst Magazine. A relevant message (39%) closely follows, while advertising that is easy to remember (28%), provides comparisons to competition (26%), or offers something free or highly discounted (26%) also earn women’s attention. Testimonials from actual users (21%) and appealing graphics (20%), by contrast, are less significant elements. Read the rest at Marketing Chart.
CMOs Want More Sway [CHART]
An overwhelming majority (79%) of global CMOs say they want their influence in business strategy and development to grow, far ahead of other areas such as digital/interactive/social marketing (41%), and brand strategy and positioning (33%), according to a survey released in January 2012 by Forrester Research and Heidrick & Struggles. In line with this focus on business strategy, CMOs identified visioning and strategic thinking (89%) as the top competency important for their success, followed by people management/team development (59%), with relationship building with the senior executive team (39%) not far behind. Read the rest at Marketing Charts.
Scannable Magazines [CHART]
Magazines’ use of mobile action codes, including all 2D barcodes, QR codes, Microsoft Tags, and watermarks, exploded in 2011, rising 439% from Q1 to Q4, according to [download page] a January 2012 study from Nellymoser. The total number of action codes in the top 100 US magazines by circulation jumped 64% quarter-over-quarter in Q4, rising from 1155 to 1189. November’s 681 action codes was the most of any month in 2011, up from 278 in July and 88 in January.
According to a survey released in January 2012 by Chadwick Martin Bailey, magazines and newspapers (35%) were the leading sources for consumers who have scanned a QR code. Read the rest at Marketing Charts.
Television Advertising Recall By Generation [CHART]
Advertising recall was also evaluated across generational groups, with interesting results. Ad breakthrough for Millennials, which measured recall approximately 15 minutes after exposure, was significantly lower than the other generations (43% vs. 54% for Baby Boomers), which was not altogether surprising given the group’s reputation for having a short attention span and requiring attention-grabbing content. More notably, though, Millennials demonstrated a higher propensity than other generations to retain a lasting impression of an ad. To measure delayed recall, respondents were contacted 3 days after exposure, with Millennials appearing 33% more likely to recall an ad on average than Seniors (24% vs. 18%). Read the rest at Marketing Charts.
TV Advertising Persuasiveness By Generation [CHART]
Millennials are more difficult to persuade via TV advertising when compared to older viewers, according to [download page] research released in January 2012 by comScore, which found the average lift in Share of Choice (SOC) among Millennials to be 4.6% points, compared to 6.4% points for Baby Boomers (aged 45-59) and 6.6% points for Seniors (aged 60 and older). SOC measures the difference in share of preference between groups before and after exposure to advertising when asked which product they would like to win from a balanced competitive set. Read the rest at Marketing Charts.
Trust & Message Volume [CHART]
Data from the “2012 Edelman Trust Barometer” indicates that 63% of the global informed public needs to be exposed to information about a specific company 3-5 times in order to believe it to be true.
Interestingly, the proportion that needs to hear something more than 6 times is on par with the proportion needing to hear it only once or twice (both at 19%). Read the rest at Marketing Charts.
Trust In Sources, By Media [CHART]
32% of “informed publics” in 20 countries around the world say they trust traditional information sources a great deal, representing a 10% rise from 29% in 2011, and remaining ahead of online sources, which rose 18% from 22% to 26% of these respondents, according to survey results released in January 2012 by Edelman. Social media showed the largest growth in trust of the various media sources, with 14% citing a great deal of trust, up 75% from 8% in 2011. And the proportion showing their faith in corporate sources of information has also jumped, rising 23% from 13% to 16%.
The report defines informed publics as aged 25-64, college-educated, in the top 25% of household income per age group in their country, and reporting significant media consumption and engagement in business news and public policy. Read the rest at Marketing Charts.
iPad Technology Displacement [CHART]
54% of global IT and business professionals say that their iPad has partly replaced their laptop, while a further 16% say it has completely replaced their laptop, according to [download page] a survey released in January 2012 by IDG Connect. Adoption of the iPad has also curtailed usage of other devices: 43% say it has partly replaced their smartphone, while about one-third say it has partly replaced their PC, TV/DVD player, and MP3 player. Just 28% say the iPad has partly replaced their games console. Read the rest at Marketing Charts.
Facebook & Twitter Not Favs For Holiday Deal-Seekers [CHART]
Print (15%) proved a far more popular way to find holiday shopping deals in 2011 than Facebook (3%) or Twitter (1%), according to a survey released in January 2012 by Crowd Science. The largest proportion of respondents said that visiting companies’ websites (24%) was their favorite way to find deals, although the same proportion said they had no preferred method. Email newsletters were cited by 13% of respondents, ahead of talking with friends and family (9%) and online flyers (5%). Read the rest at Marketing Charts.
