90% Of Online Americans Worry About Their Privacy [CHART]
Consumer concern for online privacy is at a significantly high level, according to the Q1 2012 TRUSTe Privacy Index, which shows that 90% of US adults worry about their privacy online. Although a plurality (46%) of survey respondents indicate the frequency of their online privacy worries to be just occasional, 23% say they always worry about their privacy online, with a further 21% saying they frequently worry. Southerners, 45-54-year-olds, and divorcees are those most likely to frequently or always worry about their privacy.
Consumers may have reason to worry: according to a paper submitted by a team of mathematicians to an August 2011 cryptography conference, 4 of every 1,000 public keys protecting webmail, online banking, and other online services provide no cryptographic security, as reported by Ars Technica in February 2012. Ars Technica also reported that a separate group of researchers said they had been able to remotely compromise about 0.4% of the public keys used for SSL web site security. However, those researchers, at Freedom to Tinker, cautioned that the problem affected various embedded devices, rather than web servers, and should not result in a decrease in confidence regarding e-commerce security. Read the rest at Marketing Charts.
David Erickson
