Air Travel [INFOGRAPHIC]
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Data Scientists [INFOGRAPHIC]
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LinkedIn Ad Revenues, 2011-2014 [CHART]
LinkedIn, which has lower revenues and a lower growth rate overall than Twitter, gets a greater share of its ad dollars from outside the US.
This year, when the site will see $226 million in ad revenues, a 46.1% increase over 2011, 32% of that money will come from abroad. Read the rest at eMarketer.
Twitter Ad Revenues, 2011-2014 [CHART]
Currently, 90% of Twitter’s revenues come from US sources, with other countries contributing just $26 million to its ad revenues this year. The site will have diversified its revenue sources slightly by 2014, but 83% of dollars will still come from the US. Read the rest at eMarketer.
Search Ad Revenue By Search Engine, 2011-2014 [CHART]
Among the top four search sites, Google’s revenues will grow most quickly in 2012, although growth rates at Microsoft (from a significantly smaller base) will surpass Google’s in 2013 and 2014. Still, by that point Google will have nearly 10 times Microsoft’s search ad revenue—$20.28 billion vs. just $2.21 billion. Read the rest at eMarketer.
Lead Response [INFOGRAPHIC]
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CPG Coupons Down But Still Growing [CHART]
The total number of CPG coupons distributed in the US during 2011 dropped 8.1% after hitting a peak in 2010, but remains up 7% from its 2007 pre-recession level, indicating continued strong levels of investment by marketers, according to a study released in January 2012 by NCH.
The number of CPG coupons distributed in the US last year via all media totaled 305 billion, down from 332 billion in 2010 and 311 million in 2009, but up from 285 billion in 2007. Read the rest at Marketing Charts.
Millennials Trust Online Reviews More Than Friends & Family [CHART]
51% of Millennials (born between roughly 1977 and 1995) say that recommendations from strangers through user-generated content (UGC) on a company website is most likely to influence their opinion when making a purchase, compared to 49% who say that recommendations from friends and family is most influential, according to [pdf] survey results released in January 2012 by Bazaarvoice. By contrast, Boomers (born between roughly 1946 and 1964) are almost twice as likely to favor recommendations from friends and family over UGC (66% vs. 34%). Read the rest at Marketing Charts.
Social Media Marketing Success Rates [CHART]
Interestingly, most of the platforms that declined in penetration among the Inc. 500 in 2011 were rated very highly by their users. For example, 92% of those using a blogging platform said it has been successful for their business, up from 86% in 2010. Message/bulletin boards were rated even more highly, with 96% of users finding them successful. By contrast, Facebook was rated successful by only 82% of its users, down from 85% the previous year, putting the social network behind Twitter (86%, up from 81% in 2010), and LinkedIn (90%). Read the rest at Marketing Charts.
Social Media Use At Inc. 500 Companies [CHART]
The use of blogging has dropped to 37% of the 2011 Inc. 500, representing a 26% decline from 50% in 2010, and an 18% fall from 45% in 2009, according to a study released in January 2012 by the Center for Marketing Research at the University of Massachusetts Dartmouth.
Other platforms experiencing a year-over-year fall in usage among the Inc. 500 include message/bulletin boards, from 33% to 15%, online video, from 33% to 24%, and podcasting, from 16% to 6%. Read the rest at Marketing Charts.
