Facebook Expectations vs. Reality [INFOGRAPHIC]
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Stumbling Through 2011 [INFOGRAPHIC]
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Website Personalization [INFOGRAPHIC]
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HDTV Homes [CHART]
The average US household has 2.5 TV sets, according to The Nielsen Company. Specifically, Nielsen data shows that HDTV households have more sets than the national average, 2.7, including 1.5 HDTVs and 1.2 SDTVs. Meanwhile, SDTV-only households average 2.1 TVs. Read the rest at Marketing Vox.
Distrust In Facebook Storefronts [CHART]
53% of consumers who say they are active internet users do not believe that Facebook’s storefronts are committed to protecting them against fraud, with a further 23% saying they are unsure, according to [download page] a study released in December 2011 by ThreatMetrix in partnership with the Ponemon Institute. In fact, 51% of respondents say that Google is more effective than Facebook at keeping them safe from online criminals, and only 20% have purchased something directly within Facebook.
According to an Oracle study released in December 2011, 34% of American and Canadian consumers say they would never purchase products via a retailer’s Facebook page, compared to 19% who said they would (9%) or already have (10%) done so. Read the rest at Marketing Charts.
Shopping Channels Used By Mothers [CHART]
BabyCenter reflected these findings in an August 2011 survey, "Shopping Rituals of the American Mom," which also demonstrated that online activities related to shopping are important to moms. New-mom status made women more aware of value and quality, both research studies indicated. Read the rest at eMarketer.
Moms Prefer eTailing [CHART]
Two recent studies verify this truism by showing that women spend less time with media outlets such as TV and magazines—but more time online—after becoming a mom. An Eric Mower and Associates survey, for example, found that more than half of new mothers spend less time watching TV (59%) and reading magazines (55%), and that 59% also spent less time shopping in stores. The percentages are similar for moms as they have more children or their kids get older.
When asked about time on the internet, however, the balance was more even: 25% of moms spent more time online while 29% spent less. For online shopping specifically, digital won out, with more than a third of mom internet users spending more time on ecommerce than before. Read the rest at eMarketer.
Preferred Video Ad Pricing Models [CHART]
Cost per acquisition was the most desired pricing model, followed by cost per engagement. Cost per view was also mentioned by 17% of respondents, only slightly behind CPM, at 18%. Read the rest at eMarketer.
Video Ad Pricing [CHART]
Break Media also showed evidence of an impending crossroads for online video advertisers and ad sellers. Though the majority of online video ads are sold on a cost-per-impression (CPM) or cost-per-click (CPC) model (69% and 53%, respectively), advertisers increasingly look to purchase online video ads based on metrics that hold sellers more accountable to consumer-advertiser engagement, such as cost per acquisition or cost per engagement. Read the rest at eMarketer.
Channels That Accompany Video Ad Campaigns [CHART]
As consumers look to consume video across multiple devices and platforms, interest in connected TV and mobile ads is likewise growing. Advertising decision-makers run video ads in conjunction with non-video display such as banner ads (67%), and almost half (48%) run online video ads in tandem with TV ads to better align consumers’ brand experience online and offline. Read the rest at eMarketer.
