mCommerce App Ownership [CHART]

  
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via emarketer.com

Although smartphone and tablet owners display a preference for browser-based mobile purchases, a significant number of US retailers have created mobile apps that enable commerce activities. Survey data from mobile-shopping company AisleBuyer showed in December 2011 that 19% of US retailers had a mobile app to connects consumers to their ecommerce site. Read the rest at eMarketer.

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Tagged Chart Mobile Mobile Apps Mobile Marketing Online Behavior Retail Retail Marketing Statistics eCommerce eTailing mCommerce