Mobile Email Use Increasing [CHART]
The share of all email opens occurring on mobile devices reached 20.24% in the first half of 2011, representing 51% growth from 13.36% in Q4 2010, according to a report released in November 2011 by Knotice.
Data from the “Mobile Email Opens Report First Half 2011″ indicates that iOS and Android were the clear leaders again in Q1 and Q2: iPhones accounted for 12.78% of all email opens in H1, up from 8.74% in Q4 2010, while iPads nearly doubled their share, up from 2% to 3.92% during the same time period.
Android devices also performed well, growing their share of email opens from 1.92% to 3.15%. Read the rest at Marketing Charts.
David Erickson
