Mobile Shopping Deterrents [CHART]
via marketingvox.com
More than 40% of online conversations about mobile shopping with the top 35 mobile retailers reflected customer frustration during the Thanksgiving weekend, it said. In addition, more than half (58%) of the negative conversations about mobile shopping with the leading mobile retailers focused specifically on customer struggle issues, including payment problems and search-and-sort problems; one-fifth (21%) called out features that would have made the experience easier for them but weren't available. Read the rest at Marketing Vox.
David Erickson
