Most Indispensable Smart Phone Features [CHART]
Internet access tops the list of functions smartphone users could not live without, cited by 20.8% of respondents to a Prosper Mobile Insights survey [download page] released in February 2012. In fact, smartphone users said that internet access was more indispensable than calling (19.9%) and texting (18.2%). After those three leading functions, there was a large dropoff to the next most indispensable functions, email (8.2%), GPS/maps (5.5%), Facebook (3.1%), and apps (general - 2.7%). 1.3% of respondents said that games, Google, and music were their single most important smartphone functions.
Texting remains the most common activity among mobile users overall: data from comScore indicates that during the three-month average ending December 2011, 74.3% US mobile subscribers sent texts, compared to 47.5% who used browsers. Read the rest at Marketing Charts.
David Erickson
