Not Dead Yet: Laptops Very Much In Mobile Mix [CHART]
For the general mobile worker population, the laptop was the most popular choice for email (44%), video streaming (57%), document editing (87%), web conferencing (74%), and note taking in meetings (47%). However, owning a tablet changes mobile workers’ preferences for many of these tasks.
For example, among tablet owners the tablet is the top choice for note taking in meetings (48%) and video streaming (66%). Tablet owners still prefer laptops, but by smaller percentages, for document editing (80%) and web conferencing (64%). For both of these tasks, tablet owners have much higher rates for preferring tablets (15% compared to 8% for document editing and 26% compared to 15% for web conferencing).
Interestingly, tablet owners’ top choice for email, by a narrow margin, is the smartphone (35%). Laptop (33%) and tablet (30%) closely follow. Read the rest at Marketing Charts.
David Erickson
