Noticable Ads [CHART]
brandspark-adnoticebymedia-feb-2012.jpg57% of Americans who watch TV say they always notice advertising on the medium, while a further 40% say they sometimes notice ads, according to survey results released in February 2012 by BrandSpark International in partnership with Better Homes and Gardens. Magazines are next, with 30% of readers always noticing ads in this medium, and an additional 56% noticing them sometimes.
This means that consumers who watch TV and read magazines are more apt to notice ads than internet users: just one-quarter of internet users said they always noticed ads on the internet, while 17% said they never did. Read the rest at Marketing Charts
David Erickson
