Political Campaign News Consumption Online By Generation [CHART]
pew-online-campaign-news-feb-2012.jpgSurprisingly, fewer youth say they are going online for campaign news. Just 29% of 18-29-year-olds regularly learn something about the campaign online, down 31% from a high of 42% in 2008. In fact, while this group was far and away the most likely to get campaign news online in 2008, it now trails the 30-49-year-old demographic (33%). And although 50-64-year-olds are the least likely to regularly turn to the internet for campaign news, the 11% who report doing so is more than double the proportion who did so in 2008 (5%). Read the rest at Marketing Charts.
David Erickson
