Super Bowl Mobile Behavior [CHART]
22% of mobile owners used their device during the Super Bowl to watch a TV ad again, while 17% searched for more information about a product they saw advertised, according to a February 2012 survey from InMobi. Users performed a number of other activities directly related to the game or commercials, including downloading a Super Bowl application (27%), discussing the game (23%), and discussing commercials (16%).
The most popular activity among users, though, was to play games, check email, or surf the internet (61%). Read the rest at Marketing Charts.
David Erickson
