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Search Volume By Engine [CHART]
To date, Facebook hasn’t made search a priority, and it shows. The prominent white box at the top of each page is good at helping users find other members. It’ll also spit back Facebook pages for brands and locations, recent status updates from friends, and general Web search results powered by Microsoft’s (MSFT) Bing search engine. It’s a crude tool, however. Type in “Sonoma winery,” for example, and you get a disorganized assortment of wineries, people who work at wineries, unrelated banner ads, and a page for a wine-tasting iPhone app. In February, Facebook fielded 336 million search queries, according to ComScore—magnitudes fewer than Google (GOOG) and its closest competitors. Read the rest at Bloomberg Businessweek.
Two Million Kindle Singles Sold [CHART]
Amazon says that in the 14 months the program has been running, it has sold over two million Kindle Singles. Seventy percent of each sale goes to the author or publisher, and Amazon keeps 30 percent. Amazon wouldn’t disclose its total revenues from those two million singles, but the minimum price of a Single is $0.99 and most are $1.99 (the author or publisher sets the price). So with an average price of $1.87 multiplied by two million, a rough estimate of Amazon’s 30-percent cut is $1.12 million. Read the rest at Paid Content.
eReader Owners Are Voracious Readers [CHART]
29% of US adults who use an e-reader device such as a Kindle, iPad or Nook say they typically read more than 20 books in an average year, while an additional 21% say they read between 11 and 20 books per year, according to Harris Poll results released in March 2012. Overall, roughly three-quarters of e-reader users typically read at least 6 books in a given year, compared to 42% of non-users. And while almost 1 in 5 non-users say they do not read any books in an average year, this figure drops to just 2% among e-reader users. Read the rest at Marketing Charts.
2011 International Tablet Shipments By Vendor [TABLE]
Five years ago, there was no iPad and no tablet market to speak of. Today, however, the tablet market is thriving and projected to enjoy a steep growth trajectory in the coming years, with Apple’s iPad at the forefront of device adoption. According to global market research firm IHS iSuppli, which examined 2011 tablet shipments, the iPad accounted for 62% of worldwide shipments in 2011.
Amazon’s Kindle Fire, which debuted right in time for the 2011 holiday shopping season, met analysts’ expectations and shipped 14% of all tablets in Q4, cutting slightly into the iPad’s dominant lead. In total, Amazon shipped 3.9 million Fire tablets that quarter, or 6% of tablets for the year. Read the rest at eMarketer.
Facebook Nation [INFOGRAPHIC]
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Social Brand Value [INFOGRAPHIC]
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Amazon's Kindle Fire Claims 14% Of Tablet Market In Q4 2011
Amazon.com Inc., the world’s largest online retailer, surpassed Samsung Electronics Co. as the No. 2 seller of tablet computers last quarter, shipping 3.89 million units, according to research firm IHS Inc.
Amazon’s share rose to 14 percent in the period, up from zero in the third quarter, while Samsung slipped to 8 percent from 11 percent, according to Englewood, Colorado-based IHS. Apple Inc., meanwhile, maintained its lead in the market, accounting for more than half of shipments. Read the rest at Washington Post.
The eClassroom [INFOGRAPHIC]
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Office Technology Envy [INFOGRAPHIC]
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Kindle Fire Triples Share Of Tablet Traffic [INFOGRAPHIC]
Although both iPad and Amazon Kindle traffic on the Jumptap network grew over the 2011 holidays, the Kindle Fire jumped from 10% share of traffic at the beginning of December to 30% share heading into the New Year, according to a Jumptap report released in February 2012, which also found that iPad’s share of traffic fell 25% from 59% to 44% during that period. Overall tablet traffic soared 229% over an average projected for the day after Christmas, based on historical network traffic, while the day after New Year also saw a 263% boost in traffic. Read the rest at Marketing Charts.
