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iPhone, Android & Blackberry Mobile Behavior [CHART]
ata from the “JiWire Mobile Audience Insights Report Q4 2011″ indicates that 80% of mobile consumers prefer ads that are locally relevant to them, and three-quarters of consumers have taken action in response to a location-specific message. The top 3 actions taken are clicking on a location-specific ad (31%), searching for the nearest location (21%), and conduction additional research (21%). Smartphone owners in general show higher response rates than their non-smartphone-owning counterparts.
Responses also differed by smartphone device type: Blackberry users (21%) were more likely than iPhone and Android users (both at 19%) to make a purchase. Android users (25%) were far more likely than Blackberry or iPhone users (both at 17%) to search for the nearest location, and iPhone users were the most likely to click on an ad (34%), though by just a slight margin. Read the rest at Marketing Charts.
Free Vs. Paid Apps In The Android Marketplace [CHART]
Analysis of the Android Market App Store from September 2010 to December 2011 further demonstrates the reliance on the free app model. According to AndroLib, in September 2010 roughly 65% of all Android Market apps were downloaded for free; in December 2011 nearly 69% of mobile apps were downloaded for free. Read the rest at eMarketer.
Mobile Video [INFOGRAPHIC]
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Android Widens Mobile OS Lead [CHART]
Results from the “Simple Target & Audience Trends (STAT)” report indicate that Android’s share of the smartphone market in the Jumptap network jumped to 52.7% in November, representing an 18% increase from 44.7% in October. Rather than eat into Android’s share with its 4S release, iOS lost ground in November, falling to 22.1% share from 24.6% in October, though remaining ahead of Blackberry (20.9%).
iOS remained the leader in CTR among operating systems, up 14% from 0.63% to 0.72%. Android (0.64%) shot up 30% month-over-month to take the second rank, ahead of Symbian (0.56%). Read the rest at Marketing Charts.
Android Market [INFOGRAPHIC]
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Mobile Email Use Increasing [CHART]
The share of all email opens occurring on mobile devices reached 20.24% in the first half of 2011, representing 51% growth from 13.36% in Q4 2010, according to a report released in November 2011 by Knotice.
Data from the “Mobile Email Opens Report First Half 2011″ indicates that iOS and Android were the clear leaders again in Q1 and Q2: iPhones accounted for 12.78% of all email opens in H1, up from 8.74% in Q4 2010, while iPads nearly doubled their share, up from 2% to 3.92% during the same time period.
Android devices also performed well, growing their share of email opens from 1.92% to 3.15%. Read the rest at Marketing Charts.
Smart Phone Moms [INFOGRAPHIC]
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Student Scanners [INFOGRAPHIC]
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Social App Usage [INFOGRAPHIC]
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Android Gaining At Blackberry's Expense [CHART]
According to an August survey, 43 percent of all smartphone owners have an Android device. But if you ask only those who got a new smartphone in the past three months what kind of phone they chose, more than half (56%) will tell you they picked an Android device. The preferences of these so-called “recent acquirers” are important as they are often a leading indicator of where the market is going. Read the rest at Nielsen.
