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Worldwide Tablet Sales, by OS - 2011-2016 [CHART]
Much of the reason for that increased usage is increased sales: Tablet sales worldwide are expected to nearly double in 2012, then increase by 50% between 2012 and 2013, and double again between 2013 and 2016, according to Gartner’s “Forecast: Media Tablets by Operating System Worldwide, 2010-2016, 1Q12 Update,” released in April 2012. Read the rest at eMarketer.
Mobile Tech Babysitters [CHART]
A Mom Central Consulting survey from January 2012, for example, found that 39% of US mothers who use the internet, have a mobile phone that they pass on to their children to keep them engaged during a car trip. Only the Nintendo DS and the car DVD player or video were used more often to keep kids engaged during car travel (at 40% and 47%, respectively). And just over one-quarter of the moms surveyed shared their iPads with their kids. Read the rest at eMarketer.
US Smart Phone Market Share, By Platform [CHART]
Google’s share of the US smartphone market (primarily representing the Android platform) climbed 8% between the 3 months ending December 2011 and the 3 months ending March 2012, increasing to 51% in that time period, after taking a majority share for the first time in the 3 months ending February 2012.
Apple rose to 30.7% share of the smartphone market for the 3-month period ending in March, up close to 4% from 29.6% the previous period. Google and Apple both gained at the expense of RIM, which lost more than 23% to 12.3% share, and Microsoft, which dropped 17% of its share, down to 3.9%.
General US smartphone ownership grew to 106 million in March 2012, representing a 9% increase from December. Read the rest at Marketing Charts.
WiFi Users By Carrier [CHART]
iPhone users are far more likely than Android or Blackberry device users to use Wi-Fi, finds Jumptap in an April 2012 report. Looking at data from its network of more than 107 million unique visitors in March, Jumptap found that iPhone users were 66% more likely to use Wi-Fi than Android users (58% vs. 35%), and 41% likely to do so than Blackberry owners (58% vs. 41%). The study notes that this makes iPhone users ripe for geo-targeted campaigns, as Wi-Fi offers strong location data.
April 2012 data from comScore finds a similar trend. Basing its analysis on census-level behavioral data from comScore Device Essentials, the comScore report finds that within the US just 29% of unique iPhones browse only via mobile networks, compared to 71% that browse via both mobile and Wi-Fi networks. By contrast, only 32% of Android phones used both connections, while 68% browsed only via networks. Read the rest at Marketing Charts.
Smart Phone Market Share By Platform [CHART]
Google’s share of the US smartphone market (primarily representing the Android platform) climbed 7% between the 3 months ending November 2011 and 3 months ending February 2012, increasing its smartphone platform share to 50.1% in that time period, according to comScore MobiLens data released in April. Google’s share has now grown more than 50% in the past year. Apple also saw a rise in market share, up 5% to 30.2%. Both Google and Apple gained at the expense of RIM, which lost 19% to 13.4% share, and Microsoft, which dropped 25% of its share, down to 1.5%.
General US smartphone ownership grew significantly between November 2011 and February 2012, with 104.5 million people in the US owning the devices during the 3 months ending in February 2012, up 14% from the prior 3-month period. This also represents 50% growth from 69.5 million owners a year ago. March data from Nielsen indicates that 49.7% of the US mobile subscriber population now owns a smartphone, as of February 2012, compared to just 36% in February 2011. Read the rest at Marketing Charts.
Is The eTextbook Revolution Just Around The Corner?
McGraw Hill Education, one of Apple’s leading partners in its e-textbook initiative announced in January, thinks that the new iPad unveiled on March 7 will lead to a revolution in education materials, but perhaps not for the obvious reasons.
Sure, McGraw Hill Education vice president of new ventures Vineet Madan is impressed with the new iPad’s high-resolution retina display and its improved processing power, but he thinks that the discounted iPad 2 will allow more schools to begin considering deploying iPads for their students.
“I’ve long thought that the tipping-point price for a tablet is between $200 and $300,” Madan told TPM. “Now that the entry-level iPad 2 has dropped by $100, and it’s now $399 for a 16 gigabyte version, we’ll see much more uptake.”
McGraw Hill already has a line of five K-12 textbooks for the iPad 2 through iBooks 2 and over 50 iPad textbooks for higher education and the professional market through an app from partner firm Inkling, into which McGraw Hill Education has heavily invested. Read the rest at Talking Points Memo.
Shopping With Siri [CHART]
Data from February 2012, from Catapult Marketing, showed that more than one-third of shoppers have either already used or would be interested in using Siri to compare prices at the shelf, while nearly as many would want Siri to check inventory for them at another store. Even more popular: sending Siri off in search of coupons and deals while the smartphone owner shopped. Read the rest at eMarketer.
eReader Owners Are Voracious Readers [CHART]
29% of US adults who use an e-reader device such as a Kindle, iPad or Nook say they typically read more than 20 books in an average year, while an additional 21% say they read between 11 and 20 books per year, according to Harris Poll results released in March 2012. Overall, roughly three-quarters of e-reader users typically read at least 6 books in a given year, compared to 42% of non-users. And while almost 1 in 5 non-users say they do not read any books in an average year, this figure drops to just 2% among e-reader users. Read the rest at Marketing Charts.
US iPad Owners, 2010-2014 [TABLE]
eMarketer predicts iPad penetration in the US will nearly double from 2011 to 2013, from just over 12% of internet users to 22%. But even as iPad usage grows, other tablets will account for a greater share of tablet users in the US, with the Apple device’s user share predicted to drop from 83% in 2011 to just 68% by the end of 2014. Read the rest at eMarketer.
2011 International Tablet Shipments By Vendor [TABLE]
Five years ago, there was no iPad and no tablet market to speak of. Today, however, the tablet market is thriving and projected to enjoy a steep growth trajectory in the coming years, with Apple’s iPad at the forefront of device adoption. According to global market research firm IHS iSuppli, which examined 2011 tablet shipments, the iPad accounted for 62% of worldwide shipments in 2011.
Amazon’s Kindle Fire, which debuted right in time for the 2011 holiday shopping season, met analysts’ expectations and shipped 14% of all tablets in Q4, cutting slightly into the iPad’s dominant lead. In total, Amazon shipped 3.9 million Fire tablets that quarter, or 6% of tablets for the year. Read the rest at eMarketer.
