- Posts tagged Automobiles
- Explore Automobiles on posterous
Automobiles [INFOGRAPHIC]
WANT TO KNOW WHAT THESE STATS MEAN? SIGN UP FOR The Daily Numbers Newsletter:
Mobile Auto Users By Age [CHART]
On display at SXSW is a concept car from General Motors that can stream video. It is the second-generation connected research Chevy Volt and while the market got a sneak peak at its connectivity at the Consumer Electronics Show earlier this year, advances have been made since then, USA Today reports. Now the Chevy Volt sports two modified Galaxy Tab tablets that support wireless streaming movies. There is also the ability for tablet-to-tablet gaming, USA Today says. An in-dash control gives the driver the ability to override everything. Read the rest at MarketingVOX.
Auto Automobiles [INFOGRAPHIC]
WANT TO KNOW WHAT THESE STATS MEAN? SIGN UP FOR The Daily Numbers Newsletter:
Toyota Corolla/Hatsune Miku Augmented Reality Campaign Metrics [TABLE]
On the night of the Hatsune Miku event and the augmented reality launch, Toyota saw a 600% percent increase in Toyota Shopping Tool app downloads. After the first night's spike, app downloads continued to outperform normal download rates throughout the week. Additionally, Corolla leads jumped by 30% that week, and time spent on the one Corolla/Miku web page outpaced time spent on the entire Corolla section of Toyota.com (including customization tools, pricing pages and demo videos).
Week-over-week traffic for Corolla/Miku from September 4 to 11 increased 167%. After seven full weeks, it returned to pre-Hatsune Miku campaign levels. Read the rest at eMarketer.
Fixed Assets [INFOGRAPHIC]
WANT TO KNOW WHAT THESE STATS MEAN? SIGN UP FOR The Daily Numbers Newsletter:
Mobile Auto Users Content Consumption [CHART]
Auto intenders can be reached via auto-focused sites and apps, but Millennial data shows they can also be reached on a variety of content channels, including mobile weather (88%), tech news (80%), movie information (79%), news (78%) and sports information (74%), among others, at rates four to eight times higher than the overall mobile audience. Read the rest at Marketing Charts.
Red Barchetta One Step Closer To Reality [VIDEO]
The State of Nevada just passed Assembly Bill No. 511 which, among other things, authorizes the Department of Transportation to develop rules and regulations governing the use of driverless cars, such as Google’s concept car, on its roads. Read the rest at Forbes
Geddy Lee and Rush would be horrified:
Top Brands Advertising Budgets [INFOGRAPHIC]
WANT TO KNOW WHAT THESE STATS MEAN? SIGN UP FOR The Daily Numbers Newsletter:
Video Consumption Devices [CHART]
TV remains the most popular device for viewing video content, according to [pdf] a market research brief based on a December 2010 survey from the Consumer Electronics Association (CEA). CEA research finds nine in ten (93%) US households view content on a TV, followed by computers (49%), car video entertainment (13%), cell phones/smartphones (13%) and MP3 players (11%).
While viewing video content on computers (all types) is growing, TV remains the central consumer electronics device for viewing video content. Census Bureau data indicates 96% of US households own a TV. Read the rest at Marketing Charts.
Interest In Electric Vehicles Rises With Gas Prices [CHART]
About eight in 10 (78%) of US consumers would consider purchasing an electric vehicle (EV) when fuel prices reach $5 per gallon, according to an April 2011 study from Deloitte. Results of “Gaining Traction” indicate that consumer interest in EVs steadily rises with fuel prices, with nearly 100% of consumers willing to consider an EV purchase if fuel prices surpass $7 per gallon. Read the rest at Marketing Charts.
