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Search Volume By Engine [CHART]
To date, Facebook hasn’t made search a priority, and it shows. The prominent white box at the top of each page is good at helping users find other members. It’ll also spit back Facebook pages for brands and locations, recent status updates from friends, and general Web search results powered by Microsoft’s (MSFT) Bing search engine. It’s a crude tool, however. Type in “Sonoma winery,” for example, and you get a disorganized assortment of wineries, people who work at wineries, unrelated banner ads, and a page for a wine-tasting iPhone app. In February, Facebook fielded 336 million search queries, according to ComScore—magnitudes fewer than Google (GOOG) and its closest competitors. Read the rest at Bloomberg Businessweek.
Top 10 Sites Getting Pinterest Traffic [CHART]
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Search Ad Revenue By Search Engine, 2011-2014 [CHART]
Among the top four search sites, Google’s revenues will grow most quickly in 2012, although growth rates at Microsoft (from a significantly smaller base) will surpass Google’s in 2013 and 2014. Still, by that point Google will have nearly 10 times Microsoft’s search ad revenue—$20.28 billion vs. just $2.21 billion. Read the rest at eMarketer.
