- Posts tagged Blackberry
- Explore Blackberry on posterous
WiFi Users By Carrier [CHART]
iPhone users are far more likely than Android or Blackberry device users to use Wi-Fi, finds Jumptap in an April 2012 report. Looking at data from its network of more than 107 million unique visitors in March, Jumptap found that iPhone users were 66% more likely to use Wi-Fi than Android users (58% vs. 35%), and 41% likely to do so than Blackberry owners (58% vs. 41%). The study notes that this makes iPhone users ripe for geo-targeted campaigns, as Wi-Fi offers strong location data.
April 2012 data from comScore finds a similar trend. Basing its analysis on census-level behavioral data from comScore Device Essentials, the comScore report finds that within the US just 29% of unique iPhones browse only via mobile networks, compared to 71% that browse via both mobile and Wi-Fi networks. By contrast, only 32% of Android phones used both connections, while 68% browsed only via networks. Read the rest at Marketing Charts.
Social Brand Value [INFOGRAPHIC]
WANT TO KNOW WHAT THESE STATS MEAN? SIGN UP FOR The Daily Numbers Newsletter:
iPhone, Android & Blackberry Mobile Behavior [CHART]
ata from the “JiWire Mobile Audience Insights Report Q4 2011″ indicates that 80% of mobile consumers prefer ads that are locally relevant to them, and three-quarters of consumers have taken action in response to a location-specific message. The top 3 actions taken are clicking on a location-specific ad (31%), searching for the nearest location (21%), and conduction additional research (21%). Smartphone owners in general show higher response rates than their non-smartphone-owning counterparts.
Responses also differed by smartphone device type: Blackberry users (21%) were more likely than iPhone and Android users (both at 19%) to make a purchase. Android users (25%) were far more likely than Blackberry or iPhone users (both at 17%) to search for the nearest location, and iPhone users were the most likely to click on an ad (34%), though by just a slight margin. Read the rest at Marketing Charts.
Android Widens Mobile OS Lead [CHART]
Results from the “Simple Target & Audience Trends (STAT)” report indicate that Android’s share of the smartphone market in the Jumptap network jumped to 52.7% in November, representing an 18% increase from 44.7% in October. Rather than eat into Android’s share with its 4S release, iOS lost ground in November, falling to 22.1% share from 24.6% in October, though remaining ahead of Blackberry (20.9%).
iOS remained the leader in CTR among operating systems, up 14% from 0.63% to 0.72%. Android (0.64%) shot up 30% month-over-month to take the second rank, ahead of Symbian (0.56%). Read the rest at Marketing Charts.
Mobile Email Use Increasing [CHART]
The share of all email opens occurring on mobile devices reached 20.24% in the first half of 2011, representing 51% growth from 13.36% in Q4 2010, according to a report released in November 2011 by Knotice.
Data from the “Mobile Email Opens Report First Half 2011″ indicates that iOS and Android were the clear leaders again in Q1 and Q2: iPhones accounted for 12.78% of all email opens in H1, up from 8.74% in Q4 2010, while iPads nearly doubled their share, up from 2% to 3.92% during the same time period.
Android devices also performed well, growing their share of email opens from 1.92% to 3.15%. Read the rest at Marketing Charts.
Student Scanners [INFOGRAPHIC]
WANT TO KNOW WHAT THESE STATS MEAN? SIGN UP FOR The Daily Numbers Newsletter:
Android Gaining At Blackberry's Expense [CHART]
According to an August survey, 43 percent of all smartphone owners have an Android device. But if you ask only those who got a new smartphone in the past three months what kind of phone they chose, more than half (56%) will tell you they picked an Android device. The preferences of these so-called “recent acquirers” are important as they are often a leading indicator of where the market is going. Read the rest at Nielsen.
Smart Phone Owners By Income [CHART]
In terms of income, iPhone users tend to be on the wealthier side. In fact, the audience is getting even more affluent, with the over-$100,000 group increasing from 42% of the total in July 2009 to 45% of the total in July 2011, comScore reported, despite large growth in the number of units owned by less affluent households. Read the rest at eMarketer.
iPad Dominates Tablet Demand [CHART]
The majority of businesses and consumers planning on buying a tablet device intend to buy an Apple iPad, according to data released in September 2011 by ChangeWave Research. Among corporate buyers, demand for iPad has remained steady since May 2011, while demand for Motorola and RIM/Blackberry has substantially decreased.
Eighty percent of businesses planning to buy a tablet device said they would buy an iPad in Both May and August 2011. However, the percentage planning to buy a Motorola tablet dropped 60%, from 10% to 4%. Similarly, the percentage planning to buy a RIM/Blackberry tablet declined 62.5%, from 8% to 3%. Read the rest at Marketing Charts.
US Smart Phone Use By OS [CHART]
Android will be installed on 37% of all smartphone handsets in the country by year-end, up 13 percentage points over 2010. Apple will likewise see its OS increase share, but only slightly: from 28% of the market last year to 29% this year. iOS will continue to inch upward in market share through 2013, but by that year Android will hold more than two-fifths of the US smartphone market. Read the rest at eMarketer.
