- Posts tagged Blogging
- Explore Blogging on posterous
SEO Tactics [CHART]
As they worked to include a growing number of mainstream and niche digital tactics in their campaigns, marketers also focused on improving their organic search presence. The most popular method was to add Facebook and Twitter sharing buttons to sites, with just over two-thirds of respondents having used this approach. In addition, almost half of marketers said they were increasing the amount of new content being uploaded to their sites, underscoring how important a robust set of owned media is becoming for brands in the digital space. Read the rest at eMarketer.
Mainstream & Niche Marketing Tactics [TABLE]
In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns was tried-and-true email marketing, which 78% of respondents said they used. Email newsletters were the No. 2 tactic (59%), followed closely by a social network presence (58%). This year, for the first time, Chief Marketer asked respondents if they hosted original video content on their sites or on aggregator sites like YouTube; one-third of respondents said they did. Read the rest at eMarketer.
Commonly Used Social Media Tools [CHART]
Facebook remains the most common social media tool used by marketers, at 92% of respondents to the Social Media Examiner survey, unchanged from 2011 results. The second-most-popular social network among marketers, Twitter, has an 82% adoption rate, down slightly from 84% last year, meaning Facebook is about 12% more popular than its closest competitor as a marketing tool. LinkedIn comes in third with 73% marketer adoption, up from 71% last year, followed by blogs, at 61% usage, down from 67%. YouTube/other video sites are used by 57% of the respondents, though just 10% have no plans to utilize this channel in the future.
Some of the less popular tools saw a drop in adoption from 2011: social bookmarking sites dropped from 26% to 16%; forums fell from 24% to 19%; and geo-location services dipped from 17% to 14%. Read the rest at Marketing Charts.
Video Tops List Of Increased Use Of Social Media Marketing Tools [CHART]
YouTube (and/or other video sites) is the top area where marketers plan on increasing their social media efforts, finds Social Media Examiner in an April 2012 report. YouTube/video is slated for an increase in activity by 76% of respondents, ahead of Facebook (72%), Twitter (69%), blogs (68%), Google+ (67%), and LinkedIn (66%). Younger marketers (aged 20-49) are 13% more likely than their older counterparts (aged over 60) to tab video production as a key growth area (77% vs. 68%).
In fact, according to a March 2012 report [pdf] from the Web Video Marketing Council (WVMC) and Flimp Media, 81% of senior marketing executives are using online video content, with brand websites (67%), social media sites (61%), and email marketing (52%) the most popular avenues for sharing content. Indeed, video appears to be a key complement to email: almost three-quarters of marketers integrating video with email said they believe consumers are more likely to purchase or convert after viewing an email campaign that incorporated video. Read the rest at Marketing Charts.
Top Online Agency Services [CHART]
83% of online marketing agencies offer social media marketing services, while an additional 7% plan to do so in the future, according to [download page] a HubSpot report released in April 2012. This is closely followed by the proportion who currently offer brand marketing, email marketing, and web design services (all at 81%), with SEO slightly behind, at 75%. Application development (such as mobile) gets the largest proportion of agencies saying they plan to offer this service in the future (25%), followed by video production (15%), media buying - digital (14%), affiliate marketing (14%), and marketing automation (13%).
The prevalence of social media services may be in response to industry spending patterns: according to the latest CMO Survey from Duke University’s Fuqua School of Business, although CMOs say that social media spending currently accounts for 7.4% of their total marketing budget, they forecast that share to increase 46% to 10.8% in the next 12 months, and to almost triple to 19.5% of total budgets in the next 5 years. Read the rest at Marketing Charts.
Tumblrers [INFOGRAPHIC]
WANT TO KNOW WHAT THESE STATS MEAN? SIGN UP FOR The Daily Numbers Newsletter:
Posterous Purchased By Twitter
Twitter has acquired blogging platform Posterous, and the latter’s engineers, product managers and other staff members will soon be joining the existing Twitter teams so they can “make Twitter even better”.
In what very much appears to be a talent acquisition, existing Posterous bloggers should seriously consider moving their content to another blogger platform as soon as possible. While Twitter have given assurances that Posterous Spaces will remain up and running without disruption for now, reading between the lines in the various statements that have been made it’s fairly obvious that these services will not continue indefinitely, certainly as they are now. Read the rest at Mediabistro.
The Rise Of Bloggers, 2006-2011 [CHART]
Blogs are sometimes overlooked as a significant source of online buzz in comparison to social networking sites, yet consumer interest in blogs keeps growing. By the end of 2011, NM Incite, a Nielsen/McKinsey company, tracked over 181 million blogs around the world, up from 36 million only five years earlier in 2006. Read the rest at Nielsen.
Frequent Blogging = Greater Customer Acquisition [CHART]
Increased frequency of blogging correlates with increased customer acquisition, according to an e-book released in February 2012 by HubSpot. 92% of of blog users who posted multiple times a day acquired a customer through their blog, a figure that decreased to 66% for those who blogged monthly and 43% for those who posted less than monthly. Overall, 60% of the survey respondents indicated that they blog weekly, while 10% post daily and 30% either monthly or less. Read the rest at Marketing Charts.
Tumblr Traffic, Nov 2010-Nov 2011 [CHART]
Usage of blogging platform Tumblr has also seen increases, though of a relatively more modest nature. In January, comScore reported the site’s US traffic rose from less than 7 million unique visitors in late 2010 to more than twice as many a year later. Read the rest at eMarketer.
