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Content-Related TV Multitasking [CHART]
Indeed, according to the IAB’s “Screens to the nth,” those using smartphones while watching TV (”smartphone multitaskers”) outpace those using tablets and computers in a number of program-related areas. For instance, they are about twice as likely as tablet multitaskers to text, email, or IM with friends about the show (23% vs. 12%), and more than three times as likely to voice chat with friends about the show (20% vs. 6%). Smartphone multitaskers are also the most likely to social network with both online communities (20%) and friends (15%) about the show.
According to May 2012 survey results from Horowitz Associates, 6% of TV viewers with internet access at least occasionally interact about a show on social media in real time, rising to 8% among 18-34-year-olds. Read the rest at Marketing Charts.
Mobile Tech Babysitters [CHART]
A Mom Central Consulting survey from January 2012, for example, found that 39% of US mothers who use the internet, have a mobile phone that they pass on to their children to keep them engaged during a car trip. Only the Nintendo DS and the car DVD player or video were used more often to keep kids engaged during car travel (at 40% and 47%, respectively). And just over one-quarter of the moms surveyed shared their iPads with their kids. Read the rest at eMarketer.
Millennial Technology Adoption [CHART]
US Millennials (aged 16-34) are a heterogeneous group, displaying varying characteristics and habits that defy many casual stereotypes, including the ones hoisted on them by non-Millennials (aged 35-74), says the Boston Consulting Group (BCG) [pdf] in an April 2012 report. In fact, while Millennials see themselves in generally positive terms - “tech-savvy,” “hip,” and “cool” - their more elderly counterparts see them in part as “spoiled,” “lazy,” and “entitled.” Yet while BCG’s research shows there are many different sides to the Millennial generation, one thing seems clear: they are quick to adopt new technologies. In fact, compared to non-Millennials (aged 35-74), they are more likely to report using MP3 players (72% vs. 44%), gaming platforms (67% vs. 41%), and smartphones (59% vs. 44%), and less likely to use desktop computers (63% vs. 80%) and basic cell phones (46% vs. 66%).
The report notes that as a result of this technology adoption, Millennials are much more likely to multitask while online by constantly moving across platforms. Indeed, according to an April study from Time, digital natives switch their attention between media platforms (i.e. TVs, magazines, tablets, smartphones, or channels within platforms) on average 27 times per hour, compared to 17 for digital immigrants. Read the rest at Marketing Charts.
e-Waste [INFOGRAPHIC]
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iEducation [INFOGRAPHIC]
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iPad Technology Displacement [CHART]
54% of global IT and business professionals say that their iPad has partly replaced their laptop, while a further 16% say it has completely replaced their laptop, according to [download page] a survey released in January 2012 by IDG Connect. Adoption of the iPad has also curtailed usage of other devices: 43% say it has partly replaced their smartphone, while about one-third say it has partly replaced their PC, TV/DVD player, and MP3 player. Just 28% say the iPad has partly replaced their games console. Read the rest at Marketing Charts.
Apple vs. Apples [INFOGRAPHIC]
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Technology Ownership Of Millennial Children, By Device [CHART]
A survey of parents of children between ages 10 and 13 done by AVG Technologies, a security software company that polls parents of children around the world about digital trends and device usage, found that 63% of US 10- to 13-year-olds had their own computer, while over a quarter (28%) possessed a smartphone. Even 58% of 10-year-olds owned a PC, while 21% had a smartphone. Read the rest at eMarketer.
How Parents Connect With Their Kids, Technologically [CHART]
A Microsoft “Family Technology Survey,” which asked parents which technology devices they used most to connect with immediate family members, found that 43% said a computer or tablet drew family members together. Only 21% of respondents said they gather around the TV for quality family time. Read the rest at eMarketer.
