- Posts tagged Consumer Sentiment
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Consumers Happier With Products Bought Online [CHART]
bazaarvoice-product-sentiment-by-age-group-april2012.jpgConsumers who buy products online appear more satisfied with their purchases than in-store shoppers, a trend that surprisingly is magnified among the more mature age demographics, details BazaarVoice in a March 2012 report. Looking at online feedback from both in-store and online shoppers, the company found that the average feedback rating among 19-24-year-olds was 4.48 for their online purchases, compared to 4.40 for their in-store purchases. However, those aged 55-64 were much more likely to report satisfaction with their online than offline purchases (4.29 vs. 4.15), as were those over 65 (4.34 vs. 4.06). Read the rest at Marketing Charts.
Reasons People Opt-In To Email Lists & Facebook Pages [CHART]
Although liking an offer was not a top factor given for opening emails, consumers are motivated by discounts and special offers. In fact, those with email accounts said that receiving discounts and special offers (58%) was the top reason for subscribing to emails from businesses or non-profits, while those with Facebook accounts also said this was the leading reason for liking a Facebook page (41%). Similarly, specific promotions drive opt-ins for both email subscribers (39%) and Facebook members (28%), slightly more important to both groups than being a customer or supporter of the business (37% and 28%, respectively).
According to a survey released in December 2011 by AYTM Market Research, 80% of consumers say that coupons, promotions, and discounts are their most preferred type of content to receive from brands, ahead of brand news (8%), answers to questions (5%), how-to’s (5%), and interviews (2%). Read the rest at Marketing Charts.
Political Social Posts [CHART]
Pew Internet & American Life Project’s February 2012 survey of US social network users found, unsurprisingly, that people on social sites don’t always agree with their friends, and that friendship is hardly a proxy for shared opinions or interests. While nine in 10 respondents said they agreed with the content of their friends’ political posts at least sometimes, the same number disagreed with friends’ posts equally often. Read the rest at eMarketer.
Most Indispensable Smart Phone Features [CHART]
Internet access tops the list of functions smartphone users could not live without, cited by 20.8% of respondents to a Prosper Mobile Insights survey [download page] released in February 2012. In fact, smartphone users said that internet access was more indispensable than calling (19.9%) and texting (18.2%). After those three leading functions, there was a large dropoff to the next most indispensable functions, email (8.2%), GPS/maps (5.5%), Facebook (3.1%), and apps (general - 2.7%). 1.3% of respondents said that games, Google, and music were their single most important smartphone functions.
Texting remains the most common activity among mobile users overall: data from comScore indicates that during the three-month average ending December 2011, 74.3% US mobile subscribers sent texts, compared to 47.5% who used browsers. Read the rest at Marketing Charts.
10 Most Liked TV Ads Of 2011 [LIST]
The best-liked new TV ads of 2011 reflected the value of traditional ad elements such as strong creative, simple and engaging messaging, and a solid emotional connection, according to December 2011 analysis from Nielsen. The most-liked ad, with a “likeability” index of 231, was a Super Bowl spot for Volkswagen’s Passat, in which a boy dressed as Darth Vader believes he used “the force” to turn on a car. The index score of 231 means that among viewers, Volkswagen’s ad proved to be 131% better-liked than the average new commercial during the January 1 - November 30 period.
The only other commercial with a likability index of over 200 was an Oreo spot in which a boy wakes up his father at midnight for a Father’s Day treat (201). Rounding out the top 5 best-liked ads were commercials from St. Jude’s (191), Hallmark (190), and Real California Milk (189). Read the rest at Marketing Charts.
Sentiments On Location-Based Check Ins [CHART]
35% of mobile users either like (22%) or love (13%) location-based check-in services, matched by the proportion who either do not like (8%) or do not understand (27%) the services, according to [pdf] a December 2011 report from JiWire. Data from the “Mobile Audience Insights Report Q3 2011″ indicates that men are more likely than women to enjoy check-in services (39% vs. 30%), while women are 50% more likely to not understand the services (33% vs. 22%). Younger users also tend to report greater enjoyment: 46% of those ages 24 and under either like or love the services, compared to 40% of those aged 25-44 and 29% of those aged over 45.
The most popular check-in categories include restaurants, hotels, pubs/bars, and health clubs. Read the rest at Marketing Charts.
Mobile Phone Addiction [INFOGRAPHIC]
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Tweet Complaint Response Satisfaction [CHART]
Despite the gap between consumer expectations and brand delivery, consumers are overwhelmingly positive when brands take the time to actually respond to them on Twitter. The Maritz study indicates that 86% of Twitter complainers would have liked or loved to hear from the company regarding their complaints—and out of those who heard back, 75% were satisfied with the company’s response. Read the rest at eMarketer.
Consumers Believe Their Personal Information Mainly Benefits Companies [CHART]
US and Canadian consumers display high degree of uncertainty about sharing their personal data with companies, according to an October 2011 survey from LoyaltyOne. Almost nine in 10 (88%) consumers say they feel companies are primarily collecting personal information for their own benefit, and 85% are often concerned about how much of their personal information is held by others.
In addition, three in four (74%) consumers do not feel as if they receive a benefit for sharing their personal information, while barely more than half (52%) feel that companies use their information to better serve them. Breaking the response to this question down into consumers who strongly and somewhat agree with the statement, only 9% strongly agree personal information is used to provide better service. Read the rest at Marketing Charts.
Tablets More Than Just Portable & Convenient [CHART]
The majority of tablet owners agree that these new devices "offer more than just portability and convenience," and that sentiment only increases over time. Roughly the same proportions use the tablet at home more than they anticipated. Only 48% of people who have owned a tablet for less than six months use it more than they expected to, but that proportion increases to 57% by the end of the first year. Read the rest at ReadWriteWeb.
