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Online Content Consumption Frequency [CHART]
Consumers have demonstrated a voracious appetite for online content that shows no signs of abating. In November 2011, research firm JZ Analytics conducted a survey of US internet users for semiconductor manufacturer Broadcom and found that nearly 87% of respondents consumed 11 hours or more of online content per week at their workplaces or homes, whether surfing the internet, watching online video or checking email.
Further, 54% of those polled said they consumed at least 21 hours of digital content in a given week. Read the rest at Marketing Charts.
Mobile Content Use [CHART]
During the three-month average ending March 2012, 50% of US mobile subscribers used downloaded applications on their mobile device, up about 5% from 47.6% during the three-month average ending December 2011, according to comScore Mobile Metrix data. For the period, downloaded applications extended their lead in penetration over browsers, which were used by 49.3% of subscribers (up close to 5% from 47.5%). Texting remained the most common activity, used by 74.3% of US mobile subscribers, unchanged from the previous 3-month period.
According to an April 2012 report from Flurry, daily smartphone app consumption rose from an average of 68 minutes in Q1 2011 to 77 minutes in Q1 2012. Read the rest at Marketing Charts.
Change In Content Content Marketing By Format [CHART]
A good portion (35%) of North American companies planned to invest more in website content this year, with an even larger percentage (54%) expecting to do so with video. Email appears to remain a tried-and-true content marketing tactic, and most marketers are already comfortable with their level of investment: just 15% plan to do more with email. The vast majority plan to keep email investment as is. Read the rest at eMarketer.
Content Marketing By Format, 2009-2011 [CHART]
Companies’ interest in content marketing is a growing trend. Not surprisingly, Custom Content Council and ContentWise found 52% of North American companies used video for content marketing in 2011, a number that has increased sharply since 2009, when it accounted for only 37% of North American marketers’ content investment. Websites and emails remained the most common digital content marketing formats, used by 82% and 71% of companies, respectively, in 2011. Read the rest at eMarketer.
Content Marketing Spending, 2000-2011 [CHART]
According to a March 2012 report from ContentWise and the Custom Content Council, North American marketers spent $40.2 billion to produce and distribute content marketing last year, up slightly from $40.1 billion in 2010. Read the rest at eMarketer.
The Elements Of SEO [INFOGRAPHIC]
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Brand Content Distribution Tactics [CHART]
To distribute and share content such as videos, articles and blog posts, nearly 96% of US brand and agency marketers turned to social media. Paid search and display advertising were also used by approximately 78% and 76% of respondents, respectively. Read the rest at eMarketer.
Brand Content By Media [CHART]
Nearly 87% of US brands and agencies leveraged videos for their content marketing programs, according to Outbrain’s research, emphasizing the importance of this dynamic, visual content format. Blog posts were the next-most-common form of content, generated by two-thirds of marketers. Articles and slideshows or photo galleries were also important to 44% of respondents. Read the rest at eMarketer.
Pinterest For Brands [INFOGRAPHIC]
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Types Of Marketing Data Collected [CHART]
Columbia Business School and NYAMA also found the most popular data types collected by US marketers were demographic info (74%), customer transaction data (64%) and customer usage data (60%). Though digital channels are typically more robust sources of data, just 35% of marketers monitored social media content, 33% social network influencers and 19% customer mobile data. Difficulties implementing digital tracking or challenges tying digital data back to traditional ad channels could be causes of lower data collection activity. Read the rest at eMarketer.
