- Posts tagged Corporate Reputations
- Explore Corporate Reputations on posterous
22% Have Positive Opinion Of Corporate America [CHART]
Just 22% of Americans have a positive perception of corporate reputation as it stands now, according to a survey released in February 2012 by Harris Interactive. Only 7% of respondents rated their perception of corporate reputation a 6 (5%) or 7 (2%) on a 7-point scale, with 7 representing “very good.” By contrast, 31% rated their perception a 2 (16%) or a 1 (15%), representing a 19% increase from 26% of respondents in 2011. This comes on the heels of survey results showing corporate reputation to have a significant effect on consumer purchase decisions: according to January 2012 survey results from Weber Shandwick, 57% of US consumers say that they are increasingly checking product labels to see what company is behind the product they are buying, and the same proportion say they get annoyed when it is not obvious what company is behind a product. Read the rest at Marketing Charts.
Corporate Reputation's Role In Product Purchase Decisions [TABLE]
57% of US consumers say that they are increasingly checking product labels to see what company is behind the product they are buying, and the same proportion say they get annoyed when it is not obvious what company is behind a product, according to survey results released in January 2012 by Weber Shandwick. Roughly 2 in 5 US consumers also say they hesitate to buy a product when it is not clear what company makes them, and that they do research to learn about the companies that make the product they buy.
The proportions are even higher among developing country respondents: for example, 87% of Chinese consumers and 75% of Brazilian consumers say they are increasingly checking labels to see what company is behind the product they are buying. Read the rest at Marketing Charts.
