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Social Media Minute: Pinterest Popularity [VIDEO]
I offered some insight on Pinterest's popularity for this segment of the Social Media Minute for KSTC 45. ALSO SEE: Pinterest & The Growth Of Visual Communications.
Product Video Conversion Examples
The great thing about online video is that people vastly prefer watching over reading (just consider the last time you watched the news versus reading a newspaper!) It spans nearly every industry and demographic.
Organizational housewares e-tailer StacksAndStacks.com reported that visitors were 144% more likely to purchase after seeing a product video than those who did not. Read the rest at KISSmetrics.
Google+ Passes 62M Users, Expected To Hit 400M By 2013 [CHART]
Paul Allen, the self proclaimed “Google+ unofficial statistician,” has pinned the Google+ user base at 62 million as of December 27th. Allen also has some staggering estimation for the continued growth of Google+. The estimate for Google+ users at the current growth rate is 293 million users by the end of 2012, but Allen is bullish on these numbers. He estimates the acceleration will continue and predicts Google+ will end 2012 with over 400+ million users. Read the rest at Marketing Land.
500px iPad App
According to 500px, the iPad is a perfect fit for photography, and its app has been doing particularly well. With over 100,000 downloads in the first week of release, it has been the top free photo app for iPad in all App Stores, the startup said.
Once they download it, people use 500px app quite intensively; according to the company, its US users flip through more than 100 photos per visit, spending more than 40 minutes in the app daily. Read the rest at TheNextWeb.
Online Research Methods For Local Businesses [CHART]
When it comes to people researching and finding local businesses, search trumps all alternatives, including a merchant’s own website, according to data released in October 2011 by CityGrid Media and Harris Interactive. Results of the 2011 Online Consumer Research Study show nearly six in 10 (59%) US adults say search engines are the first place they go when researching a business online.
In comparison, only 8% of adults say they first visit a merchant’s website, while 4% visit a reviews site. Furthermore, the popularity of search skyrockets with the younger set: 83% of people younger than 35 say search engines are the first place they visit when researching and finding local businesses. Read the rest at Marketing Charts.
Interest In Pinterest [CHART]
Google search volume for the word "Pinterest" worldwide for the past twelve months. Pinterest is a visual social network.
Why Social Media Users Share Company Experiences [CHART]
When asked why they share company experiences, a leading six in 10 (61%) social network users say it is to give recognition for a job well done. However, social network users also do not hesitate to spread negative brand news, as almost the same percentage (58%) seek to protect others, and 25% will do so to punish a company.
Other popular reasons to share company experiences include learning more about a product (53%), discount (41%) and getting a company to reach out (32%). Read the rest at Marketing Charts.
Types Of Valuable Marketing Content [CHART]
Content, especially different types like white papers, fact sheets, case studies, webinars and email newsletter campaigns, can help serve these purposes throughout the B2B sales funnel—and according to data from Focus Research, the usefulness of these types of content is different for B2Bs than for business-to-consumer oriented companies. Read the rest at eMarketer.
Nearly 25% Of Consumers Abandoned A Purchase Because Of Privacy Concerns [TABLE]
Almost one in four (23%) consumers have decided against making a purchase because they weren’t sure how a company would use their personal information. This figure rises to 30% among consumers who have been notified of a data breach and 37% who have been negatively affected by a data compromise.
Percentages of consumers who have taken a certain action in response to concerns about their personal information similarly rise when the overall population is broken down into consumers who have been notified of a data breach and consumers who have been negatively affected by a data compromise. For example, 41% of consumers have paid cash instead of credit, which rises slightly to 43% of consumers who have been notified of a breach and more substantially to 52% of those who have been negatively affected. Read the rest at Marketing Charts.
71% Of Complaint Tweets Are Ignored [CHART]
Despite increasing numbers of customers using Twitter to publicly complain about brands, the vast majority of companies respond in the exact same way….with the quiet of contempt. Read the rest at Convince And Convert.
