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German Facebook User Demographics [CHART]
Socialbakers.com, an analytics firm that reports data directly from Facebook’s API, estimated Facebook users in Germany at 23.2 million in April 2012, but this may have included duplicate accounts. The firm found that users in Germany skew slightly more female, and that most users were between 18 to 34 years old. Read the rest at eMarketer
QR Code Scanner Demographics & OS [CHART]
Mobile barcode (or QR Code) scans by consumers were up 157% in Q1 2012 over Q1 2011, according to a report by Scanlife, the mobile barcode solution solution provider. ScanLife conducts its “Mobile Barcode Trend Report” annually to provide an analysis of consumer scanning traffic and marketer adoption of both two dimensional barcodes (QR Codes) and UPC barcodes (the traditional kind common to packaged goods). It analyzes data and processes traffic from over 5 million ScanLife users and thousands of unique QR Code campaigns from around the world.
ScanLife did not break down its data by industry, but Nielsen earlier this month revealed that among US smartphone owners who used their devices while shopping in-store, 57% have scanned a QR code for product details while in an electronics store, compared to 36% who have done so in a department store, the next most-popular location for this activity. Other stores where smartphone shoppers have scanned QR codes are mass merchandisers (31%), grocery stores (26%), office supply stores (20%), clothing stores (16%), and convenience stores (8%). Just 5% have done so in a furniture store, and only 2% in a dollar store. Read the rest at Marketing Charts.
Demographics Of Geo- & Location-Based Services [TABLE]
Younger smartphone owners are more likely than older ones to use both location-based information services and geosocial check-in services:
80% of those age 18-29 use location-based services, compared with 75% of those age 30-49 and 64% of those age 50+.
23% of those age 18-29 use geosocial services, compared with 17% of those age 30-49 and 14% of those age 50+. Read the rest at MarketingProfs.
Technographics Of Affluent Men [CHART]
An overwhelming preference among affluent males (70%) to research and buy online as opposed to researching online and purchasing in store, provides unique opportunities for advertisers to capitalize on this audience’s behaviors. And while the majority of purchases are still made on PCs, the affluent male is doing more and more research on mobile devices, making a multi-channel approach necessary. Some details:
The vast majority (91%) access a PC at least once daily, while 77% have a mobile smartphone and 50% own a tablet.
Engagement with these devices is high across the board – almost 100% of survey respondents report using their PCs and mobile smartphones at least daily and 85% reporting daily use of tablets.
When an affluent male has daily access to tablet, he is 32% more likely to have made a purchase via the device.
In terms of visibility, 71% have seen ads on a PC while one in three has seen ads on a mobile phone or tablet.
US Facebook Ad Performance Metrics by Gender, 2011 [CHART]
In the US, in almost every instance, costs per click and CPMs were higher for both genders than worldwide rates in each quarter of 2011, and clickthrough rates tended to be higher too. Similar to worldwide behaviors, differences between the clicking rates of men and women were pronounced in the US: During Q4, females’ click rate of 0.075% was 12% higher than males’ rate of 0.067%. In Q3 the difference was even starker, at 21.2%. Read the rest at eMarketer.
Global Facebook Ad Performance Metrics by Gender, Q1 2011-Q2 2012 [CHART]
Worldwide, AdParlor found that the average clickthrough rate for men on Facebook ads was 0.066% in Q1 of this year and 0.048% in Q2. Women, by contrast, clicked at rates of 0.073% in Q1 and 0.063% in Q2—differences of 10.6% and 31.3%, respectively. Read the rest at eMarketer.
Asian Americans Online by Platform [CHART]
Asians are the fastest-growing racial group in the US, with their numbers having reached 17.3 million as of 2010. But “groups” would be a more accurate term, as US Asians are split among highly distinct ethnicities. Read the rest at eMarketing.
Spanish Facebook User Demographics [CHART]
In February 2012, eMarketer estimated that the number of Facebook users in Spain grew nearly 50% in 2011 to 12.8 million. This year, the site’s 14.9 million users will account for just over 85% of all social networkers and half of all internet users in the country.
According to April data from social analytics firm Socialbakers, which culls user data from the Facebook API, Facebook’s audience in Spain is split evenly by gender but skews toward younger internet users: 58% are 34 or younger, while only 6% are 55 or older. Read the rest at eMarketer.
Video Audience, By Race [CHART]
nielsen-video-audience-time-spend-race-in-q42011-may2012.pngAmong internet video viewers, Asians spent by far the most time of any race or ethnicity watching video content in Q4 2011, according to [download page] a May 2012 Nielsen report. With a monthly average of 8 hours and 43 minutes, they easily consumed more internet video than African Americans, at 6 hours and 19 minutes, and Hispanics, at 6 hours and 10 minutes. Caucasian internet video viewers spent the least amount of time, at just under 4 hours. Looking at gender patterns, the report finds that male viewers spent on average 5 hours and 4 minutes per month watching video on the internet, almost an hour more than female viewers (4 hours and 8 minutes).
Breaking the gender data down by age groups, the report shows that male internet video viewers aged 18-49 watched the most content on a monthly basis, at an average of 6 hours and 31 minutes. Read the rest at Marketing Charts.
Video Consumption, By Generation [CHART]
For men, digital media is helping bring them closer to women in their consumption of video content. According to the Q3 2011 edition of Nielsen’s “State of the Media” report, women ages 18 to 49 watched about 10 hours more traditional television per month than men the same age, and older women watched nearly 23 hours more per month. At the same time, men spent more time with video on the internet—about 90 minutes longer among 18- to 49-year-olds and 70 minutes longer among older adults. Men in the 18-to-49 group also spent more time with mobile video than did comparably aged women. Read the rest at eMarketer.
