- Posts tagged economy
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Global Marketing Budgets Limited Due To Eurozone Crisis [CHART]
Marketing budgets took a sharp downturn in May 2012 across the three regions (Europe, Asia/Pacific and the Americas) measured in Warc’s Global Marketing Index (GMI). The Index dipped from 53.7 in April to a near-neutral growth level of 50.3 this month, possibly reflecting increased uncertainty due to the economic situation in the eurozone. An index above 50.0 indicates improvement, below 50.0 indicates decline.
The GMI, launched in October 2011, provides a unique monthly indicator of the state of the global marketing industry, by tracking current conditions among marketers.
Warc’s global panel consists of experienced executives working for brand owners, media owners, creative and media agencies and other organisations serving the marketing industry. A GMI reading of 50 indicates no change, and a reading of over 60 indicates rapid growth. Read the rest at Marketing Charts.
Cable Cutbacks [CHART]
16% of paid TV subscribers who have high-speed internet access say they are highly likely to cut back on cable in the next year, and a further 27% are of mixed opinion, according to a survey released in February 2012 by Chadwick Martin Bailey (CMB). Of those planning to cut back on elements of their subscription, the leading action is to switch from an HD box to a regular one (34%). 18% say they will reduce non-premium channels, 14% will cut the number of boxes in the house, and 12% will reduce premium channels.
Additionally, 1 in 5 “high value” pay TV customers (those who have an HD box, DVR, and premium channels) say they are likely to cut back on cable service in the next year. According to a February 2012 report from Nielsen, the vast majority (90.4%) of US TV households paid for a TV subscription (cable, telco, or satellite) in Q3 2011, while roughly three-quarters opted for broadband internet. The proportion paying for both a TV subscription and broadband increased 5.5% year-over-year. By contrast, the number of homes subscribing to cable TV without broadband fell 17.1% over the year. Read the rest at Marketing Charts.
Tech Hiring [INFOGRAPHIC]
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Valentine’s Day Spending [INFOGRAPHIC]
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Cable Goes Before Mobile [CHART]
2 in 3 consumers say that their basic mobile or cell service is an untouchable item of their budgets, representing a 4.7% increase from 64% who responded that way in 2008, according to a survey conducted in 2011 for STORES Magazine by BIGinsight, released in February 2012. By comparison, 60% of respondents in 2011 said that their basic cable/satellite TV was untouchable, down slightly from 61% in 2008.
Young consumers tend to see more expanded mobile phone capabilities such as internet access and texting as being untouchable: only 50% of those aged 18-34 saw these services as expendable, compared to 84% of those aged over 55. Similarly, younger users (39%) are are the most likely to see upgraded mobile devices such as smartphones, iPads, tablets, and e-readers as a necessity, ahead of 35-54-year-olds (26%) and those over 55 (13%).
Overall, internet service is rated the most untouchable item, by 82% of respondents, relatively unchanged from 2008 (81%). Read the rest at Marketing Charts.
2012 State Of The Union Address [INFOGRAPHIC]
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Nonprofit Giving [INFOGRAPHIC]
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Cost Of College [INFOGRAPHIC]
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Green Economy [INFOGRAPHIC]
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CFOs Pessimistic [CHART]
CFOs give the US economy an average score of 44 on a scale of 0 to 100, down from 47 at the beginning of 2011, according to a survey released in December 2011 by Bank of America Merrill Lynch. Insight from the “2012 CFO Outlook” survey indicates that this score is equal to the 2010 score, which was the lowest in the survey’s 14-year history. The global picture looks just as bleak: the global economy now rates lower than the US, at 43, down from 51 at the beginning of 2011.
Meanwhile, only 38% of CFOs expect the US economy to expand in the coming year, down from 56% in last year’s survey. Read the rest at Marketing Charts.
