Search CTR & CPC by Industry [CHART]

  
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via emarketer.com

Almost all industries will see their budgets go further this year in light of CPC decreases from Q4 2010 to Q4 2011. Education and finance saw the greatest decreases in average US paid search CPC, at $0.50 and $0.27, respectively, during that period. B2B was the only industry with a year-over-year CPC increase, perhaps suggesting a greater number of B2B companies incorporating paid search into their marketing mix. Read the rest at eMarketer.

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