- Posts tagged Email
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Online Mobile Use By Ethnicity [CHART]
Black Americans are consistently the second-highest US consumers of mobile data services by ethnic demographic. And, they are highly active on the Internet and on their mobile devices, watching video, networking with their social connections, and making purchases, according to [pdf] Nielsen’s latest Cross-Platform Report.
Nielsen examined the media habits of the digital black consumer in the US, a segment with significant buying power which presents key opportunities for marketers, and illustrated their activities across online, mobile, social and TV.
In some key online activities, black Americans track far higher than the average. For example, black American men are 19% more likely than the average US adult to monitor investments and stocks online, and 16% more likely to read technology news online. As a demographic, black adults are 16% more likely than the average US adult to buy children’s clothes, shoes or accessories online. Read the rest at Marketing Charts.
Mainstream & Niche Marketing Tactics [TABLE]
In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns was tried-and-true email marketing, which 78% of respondents said they used. Email newsletters were the No. 2 tactic (59%), followed closely by a social network presence (58%). This year, for the first time, Chief Marketer asked respondents if they hosted original video content on their sites or on aggregator sites like YouTube; one-third of respondents said they did. Read the rest at eMarketer.
Top Grocery Store Technologies [CHART]
While online sales make up only a tiny fraction of total grocery sales, a significant subset of grocery shoppers are using online and mobile tools as part of the shopping process. Grocery shoppers are familiar with and rely on a range of technologies to help them research products, find the best value and plan meals. An Empathica survey covering technologies, in-store and out, found that more than half of consumers valued an “easy-to-use” website, and nearly as many said they were interested in offers sent to email or mobile phones. Read the rest at eMarketer.
Mobile Email [INFOGRAPHIC]
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Brand Email Actions By UK Consumers [CHART]
An August 2011 survey by the Direct Marketing Association UK found that almost two-thirds of internet users in the UK would click through from a brand email they found interesting. Another 53% would save the email to refer to at a later date. Read the rest at eMarketer.
Reasons UK Consumers Unsubscribe [CHART]
According to February 2012 data from Ipsos, 89% of internet users in Great Britain accessed email in the three months prior to the survey. And SkyIQ found that 66% of UK B2C marketers used email as of September 2011.
In order to retain subscribers, however, marketers have to keep their email campaigns sharp. A September 2011 survey of UK internet users by ExactTarget found that the top reason people unsubscribed from an email list was that they felt bombarded with messages. On the other end, only 3% unsubscribed because they didn’t receive enough promotional email. Read the rest at eMarketer.
eCoupons/Promotions Post-Delivery Behavior [CHART]
The study also found that compared to their mobile and tablet counterparts, PC users were more likely to be motivated by digital circulars to conduct product research after receiving a discount promotion. Almost half of PC users said they would do more research on a product after receiving a deal email, while only one in five of those on smartphones or tablets had a similar response. Read the rest at eMarketer.
Daily Deal/eNewsletter Open Frequency [CHART]
According to the research, email was the most powerful digital channel for coupons and deals—64% of respondents subscribed to at least one regularly delivered discount email newsletter. And of those who received newsletters, about half checked them at least once a day. Read the rest at eMarketer.
Event Marketing Channels [CHART]
constantcontact-effectiveness-event-marketing-channels-feb-2012.jpg77% of event marketers are using social media to promote and market events, and another 14% are planning to do next year, while roughly three-quarters who use social media believe it to be effective, according to results from a Constant Contact survey of its customers, released in February 2012. Respondents ranked social media ahead of print (69%) in terms of effectiveness, but behind other channels such as email (91%), phone (86%), and online event marketing/management tools (85%). Overall, almost 4 in 5 event marketers said that social media is either somewhat or extremely important to them as a marketing tool. Read the rest at Marketing Charts.
Email Drives Virtual Event Registration [CHART]
Email is overwhelmingly the top driver of virtual event registration, according to an August 2011 survey from MarketingProfs and Trendline Interactive, sponsored by ON24. Data from “The Practicalities of Virtual Events” indicates 83% of virtual event attendees have heard about an event through email.
Only 23% have heard about a virtual event through the next-most-popular channel, social media, meaning email is almost four times as popular an attendance driver. Within the social media channel, LinkedIn (10%) and Twitter (9%) are both more than twice as popular as Facebook (4%). Read the rest at Marketing Charts.
