- Posts tagged Email Marketing
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Top Mobile Marketing Objectives [CHART]
Mobile marketing programs and budgets are projected to increase in 2012, but 37% of businesses report that a lack of strategy inhibits their adopting mobile marketing, and 22% cite a lack of resources. Those results are according to [pdf] the “StrongMail Mobile Marketing Survey 2012,” conducted in April 2012, of more than 800 business leaders worldwide.
Mobile websites (70%), mobile applications (55%) and QR codes (49%) are the most popular forms of mobile marketing, but less than half of marketers are currently running any of them.
Of those who are, 57% have only been running them for a year or less. However, the opportunity is not lost with marketers, as 75% of businesses not currently running programs plan to within a year or more – and of those businesses that are, 70% expect to see their budgets increase over the same time period. The survey results also highlight a real opportunity for marketers to embrace and integrate mobile with email and other digital channels to properly engage customers at various stages of the customer lifecycle. Read the rest at Marketing Charts.
Online Mobile Use By Ethnicity [CHART]
Black Americans are consistently the second-highest US consumers of mobile data services by ethnic demographic. And, they are highly active on the Internet and on their mobile devices, watching video, networking with their social connections, and making purchases, according to [pdf] Nielsen’s latest Cross-Platform Report.
Nielsen examined the media habits of the digital black consumer in the US, a segment with significant buying power which presents key opportunities for marketers, and illustrated their activities across online, mobile, social and TV.
In some key online activities, black Americans track far higher than the average. For example, black American men are 19% more likely than the average US adult to monitor investments and stocks online, and 16% more likely to read technology news online. As a demographic, black adults are 16% more likely than the average US adult to buy children’s clothes, shoes or accessories online. Read the rest at Marketing Charts.
Mainstream & Niche Marketing Tactics [TABLE]
In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns was tried-and-true email marketing, which 78% of respondents said they used. Email newsletters were the No. 2 tactic (59%), followed closely by a social network presence (58%). This year, for the first time, Chief Marketer asked respondents if they hosted original video content on their sites or on aggregator sites like YouTube; one-third of respondents said they did. Read the rest at eMarketer.
Restaurant Marketing Channels [CHART]
The vast majority (94%) of restaurant operators who have placed ads on TV say that the ads are either very of somewhat effective in increasing overall revenue for their restaurant, finds the National Restaurant Association (NRA) in a May 2012 survey sponsored by LivingSocial. Among operators who had used each of the various marketing communication forms identified, TV ads were rated effective by the largest proportion of respondents, beating out emails to consumers (90%), ads in local papers (88%), brochures/menus left on consumers’ doorsteps (87%), and participation in a coupon booklet (84%). Social media posts also scored highly, with 84% of respondents rating them effective in driving increased revenue, ahead of other digital communication forms such as emails via daily deals providers (78%), internet ads (76%), and SEO (70%). Read the rest at Marketing Charts.
Top Grocery Store Technologies [CHART]
While online sales make up only a tiny fraction of total grocery sales, a significant subset of grocery shoppers are using online and mobile tools as part of the shopping process. Grocery shoppers are familiar with and rely on a range of technologies to help them research products, find the best value and plan meals. An Empathica survey covering technologies, in-store and out, found that more than half of consumers valued an “easy-to-use” website, and nearly as many said they were interested in offers sent to email or mobile phones. Read the rest at eMarketer.
Mobile Email [INFOGRAPHIC]
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How People Find Hospitality/Tourism Websites [CHART]
The highest percentage of respondents, 28%, said they arrived at a website by typing in a web address. But search was a close second, at 27%. Read the rest at eMarketer.
Brand Email Actions By UK Consumers [CHART]
An August 2011 survey by the Direct Marketing Association UK found that almost two-thirds of internet users in the UK would click through from a brand email they found interesting. Another 53% would save the email to refer to at a later date. Read the rest at eMarketer.
Reasons UK Consumers Unsubscribe [CHART]
According to February 2012 data from Ipsos, 89% of internet users in Great Britain accessed email in the three months prior to the survey. And SkyIQ found that 66% of UK B2C marketers used email as of September 2011.
In order to retain subscribers, however, marketers have to keep their email campaigns sharp. A September 2011 survey of UK internet users by ExactTarget found that the top reason people unsubscribed from an email list was that they felt bombarded with messages. On the other end, only 3% unsubscribed because they didn’t receive enough promotional email. Read the rest at eMarketer.
Change In Content Content Marketing By Format [CHART]
A good portion (35%) of North American companies planned to invest more in website content this year, with an even larger percentage (54%) expecting to do so with video. Email appears to remain a tried-and-true content marketing tactic, and most marketers are already comfortable with their level of investment: just 15% plan to do more with email. The vast majority plan to keep email investment as is. Read the rest at eMarketer.
