- Posts tagged eTailing
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eTailing Personalization [CHART]
Half of the US web retailers in the 2011 edition of Internet Retailer’s “Top 500 Guide” said they were using personalization on their ecommerce sites, up from 32.6% of retailers that said so in the 2010 edition. Read the rest at eMarketer.
Technographics Of Affluent Men [CHART]
An overwhelming preference among affluent males (70%) to research and buy online as opposed to researching online and purchasing in store, provides unique opportunities for advertisers to capitalize on this audience’s behaviors. And while the majority of purchases are still made on PCs, the affluent male is doing more and more research on mobile devices, making a multi-channel approach necessary. Some details:
The vast majority (91%) access a PC at least once daily, while 77% have a mobile smartphone and 50% own a tablet.
Engagement with these devices is high across the board – almost 100% of survey respondents report using their PCs and mobile smartphones at least daily and 85% reporting daily use of tablets.
When an affluent male has daily access to tablet, he is 32% more likely to have made a purchase via the device.
In terms of visibility, 71% have seen ads on a PC while one in three has seen ads on a mobile phone or tablet.
Likely Mobile Locations For Tablet Owners [CHART]
While recent research shows that tablet owners do much of their online shopping at home, new data from the Media Behavior Institute reveals that tablet owners are more likely to find themselves in a range of out-of-home locations than the typical US adult. Capturing information from a nationally representative sample of tablet users on a half-hour by half-hour basis, the USA TouchPoints study finds that in any given week, these consumers are 60% more likely than the average adult to be at an airport, 40% more likely to be at a gym, and 32% more likely to be in a mall. They also over index in other locations including restaurants (22%), quick service restaurants (QSRs - 17%), and work (12%). Read the rest at Marketing Charts.
Retail Text Alert Interest, 2009-2012 [TABLE]
The number of shoppers interested in receiving promotional texts has also climbed in recent years. As of February 2012, 31% of US mobile phone owners who did not already receive SMS message-based marketing said they were at least somewhat interested in such messages. And 10% said they were extremely interested in SMS messages. Those marketers who can formulate well-crafted mobile offers for those seeking them will likely drive both mcommerce, as well as in-store sales. Read the rest at eMarketer.
Importance Of mCommerce To Mobile Owners, May 2010 & Feb 2012 [TABLE]
Overall, US consumers are steadily embracing the idea of making purchases on their mobile phones. The survey found that the percentage of people who thought it was at least somewhat important to be able to make a purchase on their mobile phone had climbed to 38% in 2012, compared with 30% in 2010. But despite those gains, the vast majority of respondents, 62%, still said it wasn’t important at all for them to be able to make purchases on their mobile phones. Read the rest at eMarketer.
At-Home Device Use For Purchases [CHART]
inmobi-at-home-devices-purchasefunnel-may2012.jpgThe proportions of tablet and laptop owners using their devices at home at different stages in the purchase path are almost on par, according to a report released in May 2012 by InMobi and Mobext. Basing their findings on research conducted from January to April 2012 across 8,400 panelists in 5 markets (India, South Korea, the UK, the US, and France), the companies found that 69% of laptop users make purchases in the home, compared to 63% of tablet users. Laptop users and tablet users also show similar levels of device usage at home for product awareness (64% and 61%, respectively) and active evaluation (62% and 58%, respectively). Read the rest at Marketing Charts.
QR Code Scanning By Store Type [CHART]
For US smartphone owners who report using their devices while shopping in-store (”smartphone shoppers”), the degree to which they engage in various activities differs by the type of store they are in, says Nielsen in May 2012 survey results. For example, 57% have scanned a QR code for product details while in an electronics store, compared to 36% who have done so in a department store, the next most-popular location for this activity. Other stores where smartphone shoppers have scanned QR codes are mass merchandisers (31%), grocery stores (26%), office supply stores (20%), clothing stores (16%), and convenience stores (8%). Just 5% have done so in a furniture store, and only 2% in a dollar store. Read the rest at Marketing Charts.
Top Internet Retails' Social Adoption, By Service [CHART]
The top 250 internet retailers have almost universally adopted Facebook and Twitter as marketing channels, while almost as many are on Pinterest as Google+, says Campalyst in a May 2012 infographic. Basing its analysis on Internet Retailer’s Top 500 Internet Retailers 2011 list, and collecting the data from April 14 to May 2, 2012, Campalyst reveals that 97% of the top 250 internet retailers have at least one branded page or channel on Facebook, with Twitter (96%) closely following, and YouTube (90%) also seeing high adoption. Similar to a recent Simply Measured report which found 64% of the Interbrand top 100 brands to have a presence on Google+, the Campalyst data shows Google+ adoption among the top 250 internet retailers to be at 67%, with Pinterest (61%) not far behind. Looking at average follower size, though, a clear winner emerges. Read the rest at Marketing Charts.
In-Store Benefits Of Mobile Wallets [CHART]
If those issues weren’t hard enough for proponents of mobile wallets to overcome, another problem remains: convincing consumers of the overall utility of the technology. About one-third of respondents said mobile wallets would be a more convenient way to pay, with 28% specifically citing coupons sent straight to the phone as an anticipated benefit and 24% citing faster checkouts as a draw. But fully half of respondents said they saw no benefit to having a mobile wallet. Read the rest at eMarketer.
Retail eCommerce Spending, Q1 2007-Q1 2012 [CHART]
US online retail (non-travel) spending reached $44.3 billion during Q1 2012, representing a 17% increase from $38 billion in Q1 2011, according to estimates from comScore. This marks the 10th consecutive quarter of positive year-over-year growth and 6th consecutive quarter of double-digit growth rates. The 17% year-over-year growth rate is also the largest for any quarter since Q4 2007. On a quarter-over-quarter basis, e-commerce sales fell about 11% from $49.7 billion. However, comScore historical data shows that e-commerce sales generally peak during the fourth quarter due to holiday spending, and the decline is slightly less severe than the 12.5% drop experienced between Q4 2010 and Q1 2011. Read the rest at Marketing Charts.
