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German Facebook User Demographics [CHART]
Socialbakers.com, an analytics firm that reports data directly from Facebook’s API, estimated Facebook users in Germany at 23.2 million in April 2012, but this may have included duplicate accounts. The firm found that users in Germany skew slightly more female, and that most users were between 18 to 34 years old. Read the rest at eMarketer
Facebook Advertiser Goals [CHART]
there’s a discrepancy between marketer intent and user interest—according to a March 2012 poll by social media education company Social Fresh, 61% of US Facebook advertisers used ads for awareness purposes. Yet a hefty 44% expected them to generate conversions. Read the rest at eMarketer.
Facebook Ad Click Frequency [CHART]
Facebook users are disinclined to spend much time with Facebook ads. According to a May 2012 poll by the Associated Press (AP) and CNBC, 83% of Facebook users in the US hardly ever or never clicked on online ads or sponsored content when using Facebook. Read the rest at eMarketer.
SEO Tactics [CHART]
As they worked to include a growing number of mainstream and niche digital tactics in their campaigns, marketers also focused on improving their organic search presence. The most popular method was to add Facebook and Twitter sharing buttons to sites, with just over two-thirds of respondents having used this approach. In addition, almost half of marketers said they were increasing the amount of new content being uploaded to their sites, underscoring how important a robust set of owned media is becoming for brands in the digital space. Read the rest at eMarketer.
Facebook vs. Google [INFOGRAPHIC]
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US Facebook Ad Performance Metrics by Gender, 2011 [CHART]
In the US, in almost every instance, costs per click and CPMs were higher for both genders than worldwide rates in each quarter of 2011, and clickthrough rates tended to be higher too. Similar to worldwide behaviors, differences between the clicking rates of men and women were pronounced in the US: During Q4, females’ click rate of 0.075% was 12% higher than males’ rate of 0.067%. In Q3 the difference was even starker, at 21.2%. Read the rest at eMarketer.
Global Facebook Ad Performance Metrics by Gender, Q1 2011-Q2 2012 [CHART]
Worldwide, AdParlor found that the average clickthrough rate for men on Facebook ads was 0.066% in Q1 of this year and 0.048% in Q2. Women, by contrast, clicked at rates of 0.073% in Q1 and 0.063% in Q2—differences of 10.6% and 31.3%, respectively. Read the rest at eMarketer.
Facebook IPO [VIDEO]
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Facebook may have 900 million monthly active users and be the darling of social media marketers as it nears its IPO, but that doesn’t mean that the public is convinced the social network is here for the long-term, according to an AP and CNBC poll conducted in May 2012. 46% of respondents said they think the social networking giant will fade away over time as new things come along, compared to 43% who believe it will be successful over the long term. The remaining 11% may be the wisest: they simply don’t know. Interestingly, younger adults are slightly higher than the average to think that Facebook will fade away (51% vs. 46%), although users of the site are far more likely than non-users to believe in its staying power (51% vs. 35%).
Overall, 55% of the respondents report having a Facebook page, with 3 in 10 saying they use the site every day (rising to 55% among younger adults). Read the rest at Marketing Charts.
Facebook Ad Metrics In Spain By Gender, 2011 [TABLE]
Even though users in Spain are evenly split by gender, men garnered more revenue on a per-click basis than women. According to April 2012 data from AdParlor, a Facebook ad campaign manager, in Q4 2011 cost per click for men was $0.29 while women commanded $0.21. Read the rest at eMarketer.
