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SXSW Interactive [INFOGRAPHIC]
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Walgreens' Scannable Foursquare Coupons [SCREENSHOT]
Walgreens is offering shoppers who check into a local store via foursquare a scannable coupon for Arizona Iced Tea. It is billing the offer as one-step, one-click. "No text to get a coupon. No print out an offer. No show the check in deal to the cashier…just check in, scan and pay," writes Adam Kmiec, head of social media at Walgreens. Read the rest at Marketing Vox.
Frequency Of US Hispanic Social Media Use, By Channel [TABLE]
Looking specifically at which sites social-savvy Hispanics were using, the survey found US Hispanics were willing to participate in some newer and smaller social sites, logging in more often to networks like Pinterest, foursquare and LinkedIn, for example, than the average US internet user.
In the case of LinkedIn, 15.5% of US Hispanic internet users logged in to that site at least once a day, compared to 10.9% of black internet users and 4.9% of white ones. And, while 85% of white and 82.7% of black internet users reported not having an account on Pinterest, that number dropped to 71.5% among Hispanic internet users. Read the rest at eMarketer.
Social & Local Business Search Use, 2008-2011 [CHART]
15% of local business searchers used social networks to find local business information in 2011, representing a 67% increase from 9% a year earlier, and up from just 4% in 2008, according to a February 2012 report from Localeze and 15miles, conducted by comScore. And those using social networks for local search appeared to conduct searches frequently: 35% did so daily, while an additional 34% did so on a weekly basis. Facebook was the site used by most (91%) to access local business information, ahead of Twitter (37%), MySpace (30%), LinkedIn (25%), and Foursquare (14%). Read the rest at Marketing Charts.
Successful Social Media Tools For Inc. 500 Companies [CHART]
While a strong majority of respondents indicated they were having success with Twitter (86%) and Facebook (82%), this was lower than several other, less-popular services. Read the rest at eMarketer.
Social Media Tools Used By Inc. 500 [CHART]
The 2011 update of the University of Massachusetts Dartmouth Center for Marketing Research’s longitudinal study on social media marketing usage among the Inc. 500—the 500 fastest-growing private companies—indicates they are continuing to increase their usage of some social media tools, while pulling back from others.
Facebook usage was up in 2011, along with usage of Twitter and foursquare. The study also examined several services and techniques for the first time, some of which already have high usage. Nearly three-quarters of the companies studied were using LinkedIn in 2011, and almost half had adopted YouTube. Read the rest at eMarketer.
Marketers Use Of Social Media Channels [CHART]
Smaller social sites with less current marketer usage will benefit this year. Nearly one in five respondents said they would begin marketing on YouTube in 2012. And though just 10% of marketers said they would have a new presence on Tumblr, that is on top of only 15% already using it, for an increase of more than 66%. Proportionally, usage of SlideShare and online forums would increase even more than that. Read the rest at eMarketer.
404s Of 2011 [INFOGRAPHIC]
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Corporate Social Media Accounts [CHART]
Enterprise-level companies of over 1000 employees now average 178 corporate-owned social media accounts, according to a survey released in January 2012 by Jeremiah Owyang of the Altimeter Group. The average enterprise company owns the most accounts on Twitter (39), followed by blogs (32), Facebook (30), and LinkedIn (29). Companies were also found to have an average of 23.4 forum, message board, or community accounts, and also held multiple YouTube (9.4), Foursquare (6.3), and Flickr (3.8) accounts. The study did not include employee accounts or Google+ accounts. Read the rest at Marketing Charts.
