- Posts tagged Gender
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Social App/Gaming Use Among Asia-Pacific Men [CHART]
The survey of unmarried men ages 21 to 39 in Australia, China, India, Indonesia, Singapore and Taiwan found that they were highly engaged on social networks. Men’s activities varied across the region, but among the most popular activities were apps and social games. The survey found that 81% of respondents had used an app or game on a social network, while more than half (57%) used them at least once a week. In terms of how they accessed social networks, 70% of respondents logged on via a PC or laptop, while 25% used a smartphone. Read the rest at eMarketer.
Demographics Of Geo- & Location-Based Services [TABLE]
Younger smartphone owners are more likely than older ones to use both location-based information services and geosocial check-in services:
80% of those age 18-29 use location-based services, compared with 75% of those age 30-49 and 64% of those age 50+.
23% of those age 18-29 use geosocial services, compared with 17% of those age 30-49 and 14% of those age 50+. Read the rest at MarketingProfs.
US Facebook Ad Performance Metrics by Gender, 2011 [CHART]
In the US, in almost every instance, costs per click and CPMs were higher for both genders than worldwide rates in each quarter of 2011, and clickthrough rates tended to be higher too. Similar to worldwide behaviors, differences between the clicking rates of men and women were pronounced in the US: During Q4, females’ click rate of 0.075% was 12% higher than males’ rate of 0.067%. In Q3 the difference was even starker, at 21.2%. Read the rest at eMarketer.
Global Facebook Ad Performance Metrics by Gender, Q1 2011-Q2 2012 [CHART]
Worldwide, AdParlor found that the average clickthrough rate for men on Facebook ads was 0.066% in Q1 of this year and 0.048% in Q2. Women, by contrast, clicked at rates of 0.073% in Q1 and 0.063% in Q2—differences of 10.6% and 31.3%, respectively. Read the rest at eMarketer.
Spanish Facebook User Demographics [CHART]
In February 2012, eMarketer estimated that the number of Facebook users in Spain grew nearly 50% in 2011 to 12.8 million. This year, the site’s 14.9 million users will account for just over 85% of all social networkers and half of all internet users in the country.
According to April data from social analytics firm Socialbakers, which culls user data from the Facebook API, Facebook’s audience in Spain is split evenly by gender but skews toward younger internet users: 58% are 34 or younger, while only 6% are 55 or older. Read the rest at eMarketer.
Moms' Favorite Social Networks & Blogs [CHART]
Mothers are tuned into a variety of social media, but Facebook is chief among them, details Nielsen in a May 2012 blog post. In fact, almost 3 in 4 mothers (27.9 million) who went online from a home computer in March visited Facebook, while roughly one-quarter visited Blogger, making them 27% more likely than the US average to visit the blogging platform. Yet despite their preference for Facebook, many Millennial mothers (born between 1977 and 1994) have a love/hate relationship with the social network, according to May 2012 survey results from Meredith’s Parents Network. For example, on the one hand, 57% of this group feel that it is a waste of their time, while on the other hand, 89% describe their time with the site as “me time.” And while the Nielsen findings indicate that mothers are 38% more likely to become a fan or follow a brand online, 55% of Millennial mothers say they have de-friended companies on Facebook, citing too many messages and ads as their main reason. Read the rest at Marketing Charts.
Video Consumption, By Generation [CHART]
For men, digital media is helping bring them closer to women in their consumption of video content. According to the Q3 2011 edition of Nielsen’s “State of the Media” report, women ages 18 to 49 watched about 10 hours more traditional television per month than men the same age, and older women watched nearly 23 hours more per month. At the same time, men spent more time with video on the internet—about 90 minutes longer among 18- to 49-year-olds and 70 minutes longer among older adults. Men in the 18-to-49 group also spent more time with mobile video than did comparably aged women. Read the rest at eMarketer.
Weekly Shopping Chores, By Gender/Generation [CHART]
The leading source of disruption may be obvious: sales or promotions, cited by 66% of shoppers in a January 2012 Integer Group and M/A/R/C Research survey. Coupons followed at 30%, while the next most popular reason shoppers buy items they did not intend to purchase beforehand provides insight into a different type of trigger: Twenty-three percent added a nonessential, on-the-spot item to pamper themselves, proving that marketers should never underestimate the sway of an emotional appeal. Read the rest at eMarketer.
Demographics Of German Online Buyers, Q1 2011 [CHART]
In March 2012, Eurostat, the statistical agency of the EU, released 2011 demographic data on online buyers. The survey found that internet users in Germany ages 25 to 34 were the most likely to have purchased online, at 79%, followed by users ages 35 to 44 at 70%. Read the rest at eMarketer.
Social TV Demographics [CHART]
Smartphones, tablets, and TV make good companions, according to various reports released in April 2012. Data from a GfK Knowledge Networks survey indicates that 52% of minutes spent with tablets, and the same percentage with smartphones, are shared with TV viewing. Per a Forrester Research report, 85% of tablet owners use their tablets while watching TV. And survey findings from QuickPlay indicate that 91% of tablet owners have watched a TV program or full-length motive on their tablet, while 57% of mobile subscribers overall are interested in a multiscreen video service. Read the rest at Marketing Charts.
