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Home Broadband User Demographics [TABLE]
By 2010, while national adoption had slowed, growth in broadband adoption among African Americans jumped well above the national average, with 22% broadband adoption growth since the previous year. 12 Even with these gains, however, minorities are still less likely than whites to have home broadband overall. And foreign-born and Spanish-dominant Latinos trail not only whites but also native and English-speaking Latinos. In our August 2011 survey, 62% of all American adults have high-speed internet access at home, including two thirds (66%) of whites and roughly half of African Americans (49%) and Hispanics (51%). Read the rest at Pew Internet & American Life.
Internet User Demographics, 2000 & 2011 [TABLE]
As of 2011, internet use remains strongly correlated with age, education, and household income, which are the strongest positive predictors of internet use among any of the demographic differences we studied. Yet while gaps in internet adoption persist, some have narrowed in the past decade—as shown in the table below. Read the rest at Pew Intenet & American Life.
Demographics Of Local News Consumers [CHART]
As a group, local news enthusiasts differ demographically from others in important ways, in their use of technology, the information that is of particular interest to them, and their local news habits. Demographically, local news enthusiasts are more likely than other adults to be female, age 65 or older, retired, and African-American. Politically, they tend to be conservative in their outlook (although they do not differ from others in party identification) and they also attend religious services more frequently than others. They do not differ from other adults in terms of household income, but are less likely to be college graduates. Read the rest at Pew Internet & American Life.
Online Advertising Distrust Demographics [CHART]
The reasons for not clicking on ads varied by age and gender, but the majority of users who declined to click did so based on perceived lack of ad trust or relevancy.
Users ages 25 to 44 were the least trusting: 18% didn’t trust online ads in general, and 24% feared getting a computer virus from clicking on ads. These users were also less likely to want to disrupt their online experience by clicking on an ad and navigating away from a page. Disruption of user experience was significantly more important to men than women. Read the rest at eMarketer.
Mobile Video Demographics [CHART]
comScore data provides a contrast, indicating that more males than females watch mobile video content, regardless of time spent. According to comScore, 62% of males viewed mobile TV or video in June 2011, compared to 38% of females. comScore’s generational data largely lines up with that of Knowledge Networks, and adoption by consumers older than 45 makes up only a sliver of overall usage. The majority of mobile TV and video viewers are younger than 44. Read the rest at eMarketer.
Social Media Growth [INFOGRAPHIC]
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Mobile Social Demographics [CHART]
More than twice as many people age 55 and older visited social networks on their mobile phone in Q3 2011 compared to Q3 2010, according to a September 2011 report from The Nielsen Company. Data from “The Social Media Report Q3 2011″ indicates that during Q3 2011, the number of people 55 and older performing mobile social networking grew 109% year-over-year.
Other demographic groups experiencing notably large growth in mobile social networking compared to Q3 2010 include Asian/Pacific Islanders (76%), 35-to-54-year-olds (68%), whites (67%), and 18-to-34-year-olds (61%). With the exception of 13-to-17-year-olds, whose mobile social networking numbers only increased 16%, every group tracked by Nielsen saw the number of people performing mobile social networking grow at least 37% year-over-year (in the case of those with a mixed racial background). Read the rest at Marketing Charts.
Female Social Networker Demographics [CHART]
Females make up the majority of visitors to social networks and blogs, and people aged 18-34 have the highest concentration of visitors among all age groups, according to a September 2011 report from The Nielsen Company. Data from “The Social Media Report Q3 2011″ indicates that during Q3 2011, women were 3% more likely than average to use social networkers, and 18-to-34-year-olds were 8% more likely than average. Read the rest at Marketing Charts.
Quora Demographics [CHART]
Compete found Quora’s demographics were somewhat different. While Answers.com, Ask.com and Quora all had fairly heavy representation among 18- to 34-year-olds, on Quora that group made up 50% of all visitors in July 2011. Read the rest at eMarketer.
Social Networking Use by Generation, 2005-2011 [CHART]
The frequency of social networking site usage among young adult internet users was stable during the last year – 61% of online Americans in the 18-29 age cohort now use social networking sites on a typical day, compared with 60% one year ago. At the same time, those ages 30-49 have become somewhat more likely to use the sites on an average day; the frequency of social networking use among this age group grew a modest 18% (from 39% to 46%) in the past year.
However, among the Boomer-aged segment of internet users ages 50-64, social network usage on a typical day grew a rigorous 60% (from 20% to 32%). The frequency of use among the oldest group of internet users did not increase significantly in the past year. Read the rest at Marketing Charts.
