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Social Brand Value [INFOGRAPHIC]
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Apps Download [INFOGRAPHIC]
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Millennials Use of Social Media During The Super Bowl [TABLE]
For millennials—multitasking masters—the most popular way to socialize with friends during game time was with a smartphone, according to a February survey by Mr Youth. It found that 62% of millennials used their phones to text, while 57% trawled Facebook from their smartphones as they watched the game. Visiting Twitter was the third most popular smartphone activity, at 22%. Read the rest at eMarketer.
Google’s New Privacy Policy [COMIC]
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iPhone, Android & Blackberry Mobile Behavior [CHART]
ata from the “JiWire Mobile Audience Insights Report Q4 2011″ indicates that 80% of mobile consumers prefer ads that are locally relevant to them, and three-quarters of consumers have taken action in response to a location-specific message. The top 3 actions taken are clicking on a location-specific ad (31%), searching for the nearest location (21%), and conduction additional research (21%). Smartphone owners in general show higher response rates than their non-smartphone-owning counterparts.
Responses also differed by smartphone device type: Blackberry users (21%) were more likely than iPhone and Android users (both at 19%) to make a purchase. Android users (25%) were far more likely than Blackberry or iPhone users (both at 17%) to search for the nearest location, and iPhone users were the most likely to click on an ad (34%), though by just a slight margin. Read the rest at Marketing Charts.
Google Tweaks Search Results For Symptom Searches
Every day, people search on Google for health information. Many of these searches relate to symptoms they or their loved ones may be experiencing. You might be trying to understand why you’ve had a headache every morning for a week or why your child has a tummy ache all of a sudden. Our data shows that a search for symptoms is often followed by a search for a related condition.
To make the process easier, now when you search for a symptom or set of symptoms, you'll often see a list of possibly related health conditions that you can use to refine your search. The list is generated by our algorithms that analyze data from pages across the web and surface the health conditions that appear to be related to your search. Read the rest at Inside Search.
Top 10 Sites Getting Pinterest Traffic [CHART]
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Google+ Traffic [CHART]
The popularity of Google+ has showed dramatic growth recently, according to February 2012 analysis from Compete, which tracked the the landing page for the main feature of the social network, the +1 button (google.com/+1/button, or plusone.google.com), beginning in November 2011. The page drew over 40 million unique visitors in December alone, with more than 10 times that amount in visits, while also passing 3 billion page views. Read the rest at Marketing Charts.
