- Posts tagged Health Care Marketing
- Explore Health Care Marketing on posterous
Global Facebook Cost-Per-Click Rates By Industry [CHART]
Not surprisingly, given the low engagement the finance industry garners on Facebook, merchant and banking services had the highest CPC rate, at $1.24, according to AdParlor. While these merchant and banking services have a low average clickthrough rate, 2.52%, many financial services companies are increasing the dollars they put toward online advertising and marketing overall, which will perhaps further increase their CPC rates but potentially make the industry’s presence on Facebook more effective. Read the rest at eMarketer.
Facebook Click-Through Rates By Industry [CHART]
Facebook advertising-solutions company AdParlor analyzed the CPC and clickthrough rates on Facebook for more than 1,000 ad campaigns purchased through the company between September 1, 2011, and February 27, 2012.
The analysis found that some industries see more interest from consumers on Facebook than others. Industries typically perceived as more exciting saw a higher average daily CTR, with ads for movies and entertainment performing nearly five times as well as those for banking services. Read the rest at eMarketer.
Google Tweaks Search Results For Symptom Searches
Every day, people search on Google for health information. Many of these searches relate to symptoms they or their loved ones may be experiencing. You might be trying to understand why you’ve had a headache every morning for a week or why your child has a tummy ache all of a sudden. Our data shows that a search for symptoms is often followed by a search for a related condition.
To make the process easier, now when you search for a symptom or set of symptoms, you'll often see a list of possibly related health conditions that you can use to refine your search. The list is generated by our algorithms that analyze data from pages across the web and surface the health conditions that appear to be related to your search. Read the rest at Inside Search.
Online Health Information Seekers By Health Status [TABLE]
As the Pew Internet Project and the California HealthCare Foundation have reported in the past, people who are living with chronic disease or disability are likely, if they have internet access, to be highly interested in online health information. For those two groups, it is their lack of access to the internet which holds them back from parity with people who report no chronic conditions. Read the rest at Pew Internet & American Life Project.
Demographics Of Online Health Information Seekers [TABLE]
Since one-quarter of adults do not go online, the percentage of health seekers is lower among the total population: 59% of adults in the U.S. look online for health information.
Women, non-Hispanic whites, younger adults, and those with higher levels of education and income are more likely than other demographic groups to gather health information online. Read the rest at Pew Internet & American Life Project.
Online Health Information Seekers by Generation [TABLE]
Eight in ten internet users look online for health information, making it the third most popular online activity among all those included in the Pew Internet Project’s surveys. Read the rest at Pew Internet & American Life Project.
Search CTR & CPC by Industry [CHART]
Almost all industries will see their budgets go further this year in light of CPC decreases from Q4 2010 to Q4 2011. Education and finance saw the greatest decreases in average US paid search CPC, at $0.50 and $0.27, respectively, during that period. B2B was the only industry with a year-over-year CPC increase, perhaps suggesting a greater number of B2B companies incorporating paid search into their marketing mix. Read the rest at eMarketer.
