- Posts tagged Holiday Marketing
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Mother's Day [INFOGRAPHIC]
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Mother's Day Spending On The Rise [CHART]
nrf-mothers-day-spending-2007-2012-april2012.jpgTotal US spending related to Mother’s Day (Sunday, May 13, 2012) should reach almost $18.6 billion this year, according to an April 2012 survey from the National Retail Federation (NRF) and BIGinsight. This figure is up 13.8% from $13.1 billion in 2011, and is driven by a more than 8% rise in average per-person spend, from $140.73 to $152.52. Overall, three-quarters of the respondents plan to spend either the same (57.8%) or more (17.1%) on Mother’s Day this year. The story is a little different among online shopping consumers: according to April 2012 PriceGrabber survey results, half of these consumers plan to spend the same amount this year, while those planning to spend less slightly outnumber those planning to spend more (12% vs. 9%). Indeed, 62% of those respondents said they will spend less than $100 on Mother’s Day this year, although that is unchanged from last year (63%). Read the rest at Marketing Charts.
Valentine’s Day Spending [INFOGRAPHIC]
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Valentine's Day Spending, 2007-2012 [CHART]
The average US consumer celebrating Valentine’s Day this year will shell out $126.03 on traditional merchandise, up 8.5% from last year’s $116.21, and marking the highest average in the NRF Valentine’s Day Consumer Intentions and Actions Survey’s 10-year history, according to the February 2012 survey, conducted by BIGinsight. Total spending for the day is expected to reach $17.6 billion, up 12% from $15.7 billion last year. Read the rest at Marketing Charts.
25% Of Mobile Users Conducted In-Store Comparison Shopping During Holidays [CHART]
25% of adult cell phone owners used their devices to look up the price of a product online while they were in a store during this past holiday season, according to [pdf] a report released in January 2012 by the Pew Research Center’s Internet & American Life Project. 38% of cell phone owners used their phone to call a friend while they were in a store for advice about a purchase they were considering making, and 24% used their phone to look up reviews of a product online while they were in a store.
Overall, 52% of all adult cell phone owners used their phone for at least one of those reasons over the holiday shopping season, and one-third used their phone specifically for online information while inside a physical store. Read the rest at Marketing Charts.
Facebook & Twitter Not Favs For Holiday Deal-Seekers [CHART]
Print (15%) proved a far more popular way to find holiday shopping deals in 2011 than Facebook (3%) or Twitter (1%), according to a survey released in January 2012 by Crowd Science. The largest proportion of respondents said that visiting companies’ websites (24%) was their favorite way to find deals, although the same proportion said they had no preferred method. Email newsletters were cited by 13% of respondents, ahead of talking with friends and family (9%) and online flyers (5%). Read the rest at Marketing Charts.
2011 Holiday Paid Search Revenue [CHART]
Total global revenue driven by paid search rose 36% year-over-year during the 2011 holiday season (November 6 to December 25), while transactions rose 56%, according to a Kenshoo report released in January 2012. Average order value (AOV) peaked the week of November 20, but overall, consumers spent 13% less per transaction in 2011 compared to 2010.
According to Kenshoo insight, these trends are likely indicative of consumers’ willingness to shop around at different retailers when buying all the items on their shopping lists, as well as their propensity to purchase more frequently without regard to order size due to retailers’ free shipping offers with lower or no minimums. Read the rest at Marketing Charts.
