- Posts tagged Instant Messaging
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Chinese Instant Messaging Services by Market Share [TABLE]
According to the China Internet Network Information Center (CNNIC), IM ranked second to search in reach among internet users, at 79.4% in June 2011. Mobile IM was even more popular, with nearly 85% of mobile internet users chatting online during December 2011.
There are several IM programs available in the country, but online media giant Tencent has nearly cornered the market with QQ, the ubiquitous IM platform that debuted in February 1999. According to iResearch Consulting Group’s “iUserTracker” data from December 2011, Tencent QQ had 190.3 million unique visitors per day, reaching 72.9% of internet users. Read the rest at eMarketer.
TV Multitasking [CHART]
19% of smartphone and tablet owners surveyed in Q3 2011 by Nielsen reported using their mobile devices to seek information related to a commercial. That dovetails with the findings of a Q2 2011 Ipsos MediaCT survey of online consumers. Asked about activities they engage in while watching TV, 16% of respondents in that survey said they go to websites for companies whose ads they’ve seen. Read the rest at eMarketer.
Teen's Daily Communication Preferences [CHART]
In fact, texting is by far the most prevalent form of communication for teens today. When asked how they communicate with others (not just friends) on a daily basis, 63% said they use text, with the next most-popular mode, making and receiving voice calls on a mobile phone, indicated by just 39%. Other daily communication choices include socializing in person outside of school (35%), exchanging messages through social networks (29%), using instant messaging (22%), talking on landlines (19%), and exchanging email (6%).
According to March 2012 data from comScore, texting was the most common activity among US mobile subscribers for the 3-month average ending in January 2012, used by 74.6% of US mobile subscribers, up 3.9% from 71.1% for the three-month average ending in October. Read the rest at Marketing Charts.
Millennials Use of Social Media During The Super Bowl [TABLE]
For millennials—multitasking masters—the most popular way to socialize with friends during game time was with a smartphone, according to a February survey by Mr Youth. It found that 62% of millennials used their phones to text, while 57% trawled Facebook from their smartphones as they watched the game. Visiting Twitter was the third most popular smartphone activity, at 22%. Read the rest at eMarketer.
Daily Mobile Phone Use [TABLE]
2011 research from McKinsey & Co. showed that video viewing time (including watching videos recorded on the mobile device itself) reached just 5 minutes per day for the average US internet user, while talk time was 33 minutes. Read the rest at eMarketer.
Online Behavior of Social Networking Teens [CHART]
Twitter is still far from being teens’ social network of choice, though. Most teens (59%) have an account on just one social site, and for 89% of that group, Facebook is that site. Among teens with multiple accounts, 99% have profiles on Facebook. Even in the multinetwork user group, only 29% had an account on Twitter in addition to other sites. Read the rest at eMarketer.
Mobile Apps In The Enterprise [INFOGRAPHIC]
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Fragmented Communication [INFOGRAPHIC]
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History Of Social Networking [INFOGRAPHIC]
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The Decline Of Email
Interesting insight into why Facebook changed its messaging system.
The number of total unique visitors in the United States to major e-mail sites like Yahoo and Hotmail is now in steady decline, according to the research company comScore. Such visits peaked in November 2009 and have since slid 6 percent; visits among 12- to 17-year-olds fell around 18 percent. (The only big gainer in the category has been Gmail, up 10 percent from a year ago.) Read the rest at New York Times.
