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Global Marketing Budgets Limited Due To Eurozone Crisis [CHART]
Marketing budgets took a sharp downturn in May 2012 across the three regions (Europe, Asia/Pacific and the Americas) measured in Warc’s Global Marketing Index (GMI). The Index dipped from 53.7 in April to a near-neutral growth level of 50.3 this month, possibly reflecting increased uncertainty due to the economic situation in the eurozone. An index above 50.0 indicates improvement, below 50.0 indicates decline.
The GMI, launched in October 2011, provides a unique monthly indicator of the state of the global marketing industry, by tracking current conditions among marketers.
Warc’s global panel consists of experienced executives working for brand owners, media owners, creative and media agencies and other organisations serving the marketing industry. A GMI reading of 50 indicates no change, and a reading of over 60 indicates rapid growth. Read the rest at Marketing Charts.
Chinese Planned Digital Media Spend, 2012 [CHART]
Marketers in China are especially bullish about online video and social media, including weibo microblogs and social networks. According to the report, 23% of the marketers surveyed expected to devote most of the increased spending to online video in 2012, followed by 20% to weibo microblogs and 16% to social networks. Read the rest at eMarketer.
Chinese Digital Media Bugets, 2011 & 2012 [CHART]
The picture for advertising in China is a rosy one, and online spending’s story is most positive of all. eMarketer estimates that online ad spending increased 43.2% in 2011, and forecasts another increase of 39% in 2012, driven by strong growth in both internet penetration and online activities such as online video, social media and search. Read the rest at eMarketer.
Asia-Pacific Social Media Users By Country, 2011-2014 [CHART]
Social networks in Asia-Pacific—including those in Indonesia, Japan and China—are getting a lot of attention, and for good reason. As a whole, growth in the region has been spectacular, drawing in more users while also supporting a growing ecosystem of proven players and startups that are making applications to cater to the diverse and widespread user base. Read the rest at eMarketer.
B2C eCommerce In Australia, South Korea & India, 2006-2012 [CHART]
Although the two growth estimates show a huge variance, both figures are considerable. The increase is due to two factors: First, eMarketer estimates that online buyers will approach 70% of all internet users in 2012, for a total of 9.5 million. Second, GroupM estimates that the average consumer in Australia will spend $2,108 online in 2012, up nearly $100 from $2,011 in 2011. Read the rest at eMarketer.
Consumer Social Media Brand Interaction By UK Consumers, By Generation [CHART]
The proportion of UK consumers who have interacted with companies through social media has almost doubled in just 8 months, from 19% in August 2011 to 36% in April 2012, according to [pdf] survey results released in May 2012 by Fishburn Hedges and Echo Research. Brand interaction over social media is highest among 18-24-year-olds, at 49.5%, and declines alongside increasing age. Even so, almost one-third of 45-54-year-olds have made contact with a brand through social media, and more than one-quarter of those over 55 report having done so. Read the rest at Marketing Charts.
French Mobile Social Use, 2010-2014 [TABLE]
eMarketer expects social networks to attract 21.9 million users in France in 2012, increasing to 23.6 million in 2013. While the total number of social network users in the country is impressive, the number of social network users accessing via mobile phones is even more noteworthy. This year, the number of mobile social users will grow 53.8% to 7.5 million and next year account for nearly half (11.3 million) of total social network users. Read the rest at eMarketer.
Facebook Ad Metrics In Spain By Gender, 2011 [TABLE]
Even though users in Spain are evenly split by gender, men garnered more revenue on a per-click basis than women. According to April 2012 data from AdParlor, a Facebook ad campaign manager, in Q4 2011 cost per click for men was $0.29 while women commanded $0.21. Read the rest at eMarketer.
Spanish Facebook User Demographics [CHART]
In February 2012, eMarketer estimated that the number of Facebook users in Spain grew nearly 50% in 2011 to 12.8 million. This year, the site’s 14.9 million users will account for just over 85% of all social networkers and half of all internet users in the country.
According to April data from social analytics firm Socialbakers, which culls user data from the Facebook API, Facebook’s audience in Spain is split evenly by gender but skews toward younger internet users: 58% are 34 or younger, while only 6% are 55 or older. Read the rest at eMarketer.
Global Crowdfunding Growth, 2009-2012 [CHART]
Crowdfunding platforms (CFPs) raised $1.47 billion in 2011, up 72% from $854 million in 2010, and almost tripling the $530 million raised in 2009, finds massolution in a May 2012 report. The study predicts worldwide funding volume to almost double this year to $2.8 billion, driven by a 300% growth in equity-based (for financial return) and reward-based (for non-financial rewards such as tokens) crowdfunding, with lending-based (75%) and donation-based (50%) funding also to experience solid growth.
The report defines lending-based funding as a crowdfunding model in which funders receive fixed periodic income and expect repayment of the original principal investment. Read the rest at Marketing Charts.
