- Posts tagged Internet TV
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Video Viewer Engagement By Device [CHART]
Viewers watching videos on connected TV devices and game consoles (CTV & GC) were the most engaged of viewers across all devices in Q4 2011, completing videos at a rate of 47%. Tablet viewers and desktop viewers, who completed videos 38% of the time, were next. And whereas desktop viewers had seen the worst viewer engagement in Q3, in Q4 that dubious distinction belonged to mobile viewers, who completed videos just 28% of the time.
The trend held for other engagement rates too: CTV & GC viewers were most likely to watch one-quarter of a video (63%), half a video (57%), and three-quarters of a video (53%), with tablet viewers taking the second spot for each rate.
In fact, long-form videos (10 minutes or longer) accounted for 57% of the hours watched on a connected TV device or game console, whereas short-form videos (3 minutes or shorter) accounted for 19%. By comparison, long-form videos accounted for 29% of the hours watched on a mobile device, while short-form videos accounted for 36%. Read the rest at Marketing Charts.
Online Video Consumption Surges Away From Desktop [CHART]
Video plays on tablets, mobile devices, and connected TVs and game consoles (CTV & GC) almost doubled in Q4 2011, leading to a more than doubling of the share of video plays represented by these non-desktop devices, according to a report released in February 2012 by Ooyala. During Q4, the tablet share of non-desktop video plays grew the most, by 132%. The growth in mobile share was 94%, while the growth in CTV & GC share was 96%. Read the rest at Marketing Charts.
Internet-Fueled HDTVs at CES [VIDEO]
WANT TO KNOW WHAT THESE STATS MEAN? SIGN UP FOR The Daily Numbers Newsletter:Internet TV Growth [CHART]
Findings from Leichtman Research Group emphasize the importance of Netflix in driving streaming video viewing. Subscribers to the service are on the vanguard of the movement toward the digital home.
Leichtman found that 30% of US households have a television set connected to the internet, up from 24% a year ago. The percentage of adults watching video from the internet on a connected TV doubled over the same period, to 10%. Among Netflix subscribers, that number shoots up to 30%. Read the rest at eMarketer.
Internet TV [INFOGRAPHIC]
WANT TO KNOW WHAT THESE STATS MEAN? SIGN UP FOR The Daily Numbers Newsletter:
More TV Now Viewed On Computer Than TV [STUDY]
According to a just-released consumer research study from PricewaterhouseCoopers: across all age groups, respondents watched 12.4 hours of TV shows/videos and movies online, while only 8.9 hours of that content on network TV and basic and pay cable.
Not surprisingly, the 44 and under crowd do the majority of that digital viewing, but even the 45-59 age group was close to even, with 9 hours of traditional video watching vs. 8.3 hours of online video viewing. Read the rest at Broadcasting & Cable.
Weekly Numbers - Executives. Online Video. Mobile Politics. Online Reviews. SEO.
1/14/11
SEARCH VISIBILITY
Chiticak [CHART]:
The top ranking in Google's non-paid search result drives 34.35% of all the traffic for a given query.
The second link accounts for 16.96% of the traffic.
The third link will net you 11.42% of the traffic for a specific query.
Going from the 11th spot (the top link of page two) to 10th (the bottom link on page one) accounts for a 143% jump in traffic.
THOUGHT: Search optimization is pretty much at the core of everything I do. Each piece of content should be examined for its potential to drive search because everyone searches.
Don't make the mistake, though, of wanting to rank number one in Google for generic one-word search terms. The competition will likely be fierce and you probably don't have the budget to get the top spot, or maybe even the first page. Perhaps more importantly, the people using such generic one-word searches often don't exactly know what they want yet.
Rather, look at the "long tail" of search; those more precise, multi-keyword queries that demonstrate the searcher knows exactly what she wants. Those are searches performed by someone who is ready to make a decision. And the competition may very well be weak.
SUPER COOL TOOL: Wordle creates tag clouds. Paste in a chunk of text or give it a URL and it will spit out a nice visualization of the frequency of the words in that content. It's a great tool for quickly understanding, for example, the most important topics a blogger covers.
01/13/11
THE GATEKEEPER?
Internet-connected TV sales increased 38% between January and November 2010, compared with the same period for the previous year.
Internet TVs now account for 12% of all flat-panel sales.
45% of consumers who have a connected TV have used their sets to access the Internet.
Of these, 57% say they are very satisfied with the features of their sets.
THOUGHT: The Internet is coming to your TV; it's simply a matter of time. But now that Netflix is slapping their button/brand on remotes, are they the gatekeeper for online video? Here's the question: How do you get your content into Netflix?
SUPER COOL TOOL: Feedly - If you use Google Reader and subscribe to a ton of RSS feeds like I do, it can be a chore getting to the good stuff. It sucks in your feeds and highlights the indvidual feed items that area getting shared a lot among Google Reader and Feedly users. It helps quickly bring to the fore the good stuff and it's laid out more like a magazine than an RSS reader.
01/12/11
HAVE YOU BEEN YELPED?
Yelp [INFOGRAPHIC]:
Yelp surpassed 15 million reviews in 2010
And 41 million monthly visitors.
Restaurants account for 26% of Yelp reviews.
The Shopping category accounts for 24%.
THOUGHT: Online reviews by strangers are second-most trusted source of information, trailing only word-of-mouth from people you know. The star system may be even more important than actual reviews when you consider how short attention spans are in the era of innundation. Throw on top of that the explosion of mobile devices and iconic visual cues become supremely important.
Pay close attention to your online reviews and cultivate your fans among them.
SUPER COOL TOOL: Social Mention - If you're not using it, you should; it's the Google Alerts for real-time social media.
01/11/11
MOBILE POLITICS
Pew Internet & American Life Project [TABLE]:
26% of American adults used their cell phones to learn about or participate in the 2010 mid-term election campaign.
58% of 18-29 year old midterms voters told others they voted via cell phone.
Only 30% 30-to-49-year-olds did so.
24% of 18-29 year olds used their cell phones to follow political/election news.
23% sent text messages related to the election.
14% of them used their phone to let others know about issues at their polling location.
8% monitored election returns.
6% used their phone to share photos/video related to the campaign.
THOUGHT: The younger, more affluent and more educated you are, the more likely you'll use a mobile phone for poltical purposes. It's no surprise that this demographic was a target for Barack Obama's presidential campaign by relying on Twitter, text messaging, and an iPhone app.
While the new frontiers in online politics will be location-based services, tablet apps and content, and mobile video do not overlook the humble text message. There are still a LOT of feature phones out there.
VIEW my Open Source Politics Presentation.
SUPER COOL TOOL: Tweetthrough - Calculates the average clickthrough rate for links shared by Twitter uers for any Twitter account. Nice tool to determine who is commanding their followers' attention.
01/10/11
EXECUTIVE TRIGGERS FROM ONLINE VIDEO
Forbes Insight [CHART]:
Following up on last week's email regarding executives and online video:
65% of US executives visited a vendor's website after viewing an online video.
53% conducted a search for a vendor's product/service after watching an online video.
42% made a business purchase.
39% called a vendor.
35% contacted a vendor whose B2B ad showed up in an online video.
30% contacted a vendor whose B2B ad showed up in a YouTube video.
THOUGHT: Video is the most emotionally compelling media so it shouldn't surprise that it can prompt action. These data reinforce the importance of sound execution in your online video distribution: Ensure a link to the specific relevant page on your site is included with your video and be sure to overlay contact information such as telephone numbers and email addresses on the actual video.
The fact that executives are searching for more information after watching a video highilghts the importance of search engine optimization for the search queries they'll likely be using after watching the video. They'll be searching both the search engines themselves and, if they found the video on YouTube, they may very well search within YouTube. Make sure your content is properly optimized for both channels.
SUPER COOL TOOL: Square is a mobile app that lets anyone take credit card payments with their smart phone. WATCH a demo.
Clicker CEO Jim Lanzone Talks Internet TV [VIDEO]
WANT TO KNOW WHAT THESE STATS MEAN? SIGN UP FOR The Daily Numbers Newsletter:Internet TV Sales
According to The NPD Group, sales of Internet-connected television sets increased 38% between January and November 2010, compared with the same period for the previous year. Such sets now account for 12% of all flat-panel sales. Furthermore, nearly half (45%) of consumers who have a connected television have used their sets to access the Internet. Of these, more than half (57%) say they are very satisfied with the features of their sets. Read the rest at MarketingDaily.
