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Worldwide Tablet Sales, by OS - 2011-2016 [CHART]
Much of the reason for that increased usage is increased sales: Tablet sales worldwide are expected to nearly double in 2012, then increase by 50% between 2012 and 2013, and double again between 2013 and 2016, according to Gartner’s “Forecast: Media Tablets by Operating System Worldwide, 2010-2016, 1Q12 Update,” released in April 2012. Read the rest at eMarketer.
Mobile iOS Dominates In Latin America [CHART]
In October 2011, comScore found that in Mexico, non-computer devices represented 2.9% of the country’s internet traffic. A closer look at the data shows that mobile phones, tablets and other non-computer connected devices represented 58%, 28% and 14% of Mexico’s mobile internet traffic, respectively.
Apple devices in Mexico had a clear lead over mobile internet devices running Android and other operating systems, with iOS taking a 60% share of mobile traffic in the country, according to comScore. Read the rest at eMarketer.
Android Widens Mobile OS Lead [CHART]
Results from the “Simple Target & Audience Trends (STAT)” report indicate that Android’s share of the smartphone market in the Jumptap network jumped to 52.7% in November, representing an 18% increase from 44.7% in October. Rather than eat into Android’s share with its 4S release, iOS lost ground in November, falling to 22.1% share from 24.6% in October, though remaining ahead of Blackberry (20.9%).
iOS remained the leader in CTR among operating systems, up 14% from 0.63% to 0.72%. Android (0.64%) shot up 30% month-over-month to take the second rank, ahead of Symbian (0.56%). Read the rest at Marketing Charts.
Mobile OS Market [INFOGRAPHIC]
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Android OS On Top [CHART]
Smartphones and the consumption of mobile data continue to grow in popularity in the U.S. – 37 percent of mobile consumers now have one – and Google’s Android operating system (OS) is proving to be the most popular. According to Nielsen’s April survey of mobile consumers, 36 percent of smartphone consumers now have an Android device, compared to 26 percent for Apple iOS smartphones (iPhones) and 23 percent for RIM Blackberry. Read the rest at Nielsen.
Android Dominates Smart Phone Impressions [CHART]
Fifty-four percent of smartphone impressions on the Millennial Media mobile network during Q1 2011 occurred on devices running the Android OS, according to [sign-in page] the Q1 2011 Millennial Media SMART Report. This was slightly more than twice the impression share captured by Android’s closest rival, iOS (26%).
The only other smartphone OS with a sizable impression share in Q1 2011 was RIM (Blackberry), which garnered 17% of impressions. In addition, smartphones captured 62% of all mobile impressions on the Millennial network during the quarter, followed by feature phones (23%) and connected devices (15%). Read the rest at Marketing Charts.
Android, Triumphant! [CHART]
Android has taken the lead on Apple iOS as the most desired OS for consumers planning on getting a new smartphone in the next year, according to Q1 2011 data from The Nielsen Company. Thirty-one percent of consumers desire the Android OS, narrowly beating the 30% who want iOS. Read the rest at Marketing Charts.
iOS & Android Most Active App Users [CHART]
Mobile app downloaders who use the Apple iOS platform have the highest average number of apps and are most likely to use them multiple times per day, according to data released in April 2011 by The Nieslen Company. Android users follow iOS users in both categories. Read the rest at Marketing Charts.
Developers See Android Fragmentation Problem [CHART]
71% of respondents said they were writing apps for Android vs. 62% for iOS. (None of the other platforms drew more than 27%.) Read the rest at Fortune.
