- Posts tagged iPad
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Frequency Of Alternative TV Viewing [TABLE]
Viewers are not only availing themselves of new paths to content, they also are now watching shows in a variety of ways. More than one-third of respondents watched TV programs on an over-the-top device or via another alternative platform at least once a month, according to the survey. Streaming was the most popular way for viewers to access online content on their TV, slightly ahead of using a PC. A much smaller number of respondents said they used a handheld device—such as an iPad, iPod or smartphone—to watch content. Read the rest at eMarketer.
Mobile Tech Babysitters [CHART]
A Mom Central Consulting survey from January 2012, for example, found that 39% of US mothers who use the internet, have a mobile phone that they pass on to their children to keep them engaged during a car trip. Only the Nintendo DS and the car DVD player or video were used more often to keep kids engaged during car travel (at 40% and 47%, respectively). And just over one-quarter of the moms surveyed shared their iPads with their kids. Read the rest at eMarketer.
iPad Mittens [VIDEO]
WANT TO KNOW WHAT THESE STATS MEAN? SIGN UP FOR The Daily Numbers Newsletter:Is The eTextbook Revolution Just Around The Corner?
McGraw Hill Education, one of Apple’s leading partners in its e-textbook initiative announced in January, thinks that the new iPad unveiled on March 7 will lead to a revolution in education materials, but perhaps not for the obvious reasons.
Sure, McGraw Hill Education vice president of new ventures Vineet Madan is impressed with the new iPad’s high-resolution retina display and its improved processing power, but he thinks that the discounted iPad 2 will allow more schools to begin considering deploying iPads for their students.
“I’ve long thought that the tipping-point price for a tablet is between $200 and $300,” Madan told TPM. “Now that the entry-level iPad 2 has dropped by $100, and it’s now $399 for a 16 gigabyte version, we’ll see much more uptake.”
McGraw Hill already has a line of five K-12 textbooks for the iPad 2 through iBooks 2 and over 50 iPad textbooks for higher education and the professional market through an app from partner firm Inkling, into which McGraw Hill Education has heavily invested. Read the rest at Talking Points Memo.
eReader Owners Are Voracious Readers [CHART]
29% of US adults who use an e-reader device such as a Kindle, iPad or Nook say they typically read more than 20 books in an average year, while an additional 21% say they read between 11 and 20 books per year, according to Harris Poll results released in March 2012. Overall, roughly three-quarters of e-reader users typically read at least 6 books in a given year, compared to 42% of non-users. And while almost 1 in 5 non-users say they do not read any books in an average year, this figure drops to just 2% among e-reader users. Read the rest at Marketing Charts.
US iPad Owners, 2010-2014 [TABLE]
eMarketer predicts iPad penetration in the US will nearly double from 2011 to 2013, from just over 12% of internet users to 22%. But even as iPad usage grows, other tablets will account for a greater share of tablet users in the US, with the Apple device’s user share predicted to drop from 83% in 2011 to just 68% by the end of 2014. Read the rest at eMarketer.
2011 International Tablet Shipments By Vendor [TABLE]
Five years ago, there was no iPad and no tablet market to speak of. Today, however, the tablet market is thriving and projected to enjoy a steep growth trajectory in the coming years, with Apple’s iPad at the forefront of device adoption. According to global market research firm IHS iSuppli, which examined 2011 tablet shipments, the iPad accounted for 62% of worldwide shipments in 2011.
Amazon’s Kindle Fire, which debuted right in time for the 2011 holiday shopping season, met analysts’ expectations and shipped 14% of all tablets in Q4, cutting slightly into the iPad’s dominant lead. In total, Amazon shipped 3.9 million Fire tablets that quarter, or 6% of tablets for the year. Read the rest at eMarketer.
Amazon's Kindle Fire Claims 14% Of Tablet Market In Q4 2011
Amazon.com Inc., the world’s largest online retailer, surpassed Samsung Electronics Co. as the No. 2 seller of tablet computers last quarter, shipping 3.89 million units, according to research firm IHS Inc.
Amazon’s share rose to 14 percent in the period, up from zero in the third quarter, while Samsung slipped to 8 percent from 11 percent, according to Englewood, Colorado-based IHS. Apple Inc., meanwhile, maintained its lead in the market, accounting for more than half of shipments. Read the rest at Washington Post.
