- Posts tagged iPhone
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Frequency Of Alternative TV Viewing [TABLE]
Viewers are not only availing themselves of new paths to content, they also are now watching shows in a variety of ways. More than one-third of respondents watched TV programs on an over-the-top device or via another alternative platform at least once a month, according to the survey. Streaming was the most popular way for viewers to access online content on their TV, slightly ahead of using a PC. A much smaller number of respondents said they used a handheld device—such as an iPad, iPod or smartphone—to watch content. Read the rest at eMarketer.
US Smart Phone Market Share, By Platform [CHART]
Google’s share of the US smartphone market (primarily representing the Android platform) climbed 8% between the 3 months ending December 2011 and the 3 months ending March 2012, increasing to 51% in that time period, after taking a majority share for the first time in the 3 months ending February 2012.
Apple rose to 30.7% share of the smartphone market for the 3-month period ending in March, up close to 4% from 29.6% the previous period. Google and Apple both gained at the expense of RIM, which lost more than 23% to 12.3% share, and Microsoft, which dropped 17% of its share, down to 3.9%.
General US smartphone ownership grew to 106 million in March 2012, representing a 9% increase from December. Read the rest at Marketing Charts.
WiFi Users By Carrier [CHART]
iPhone users are far more likely than Android or Blackberry device users to use Wi-Fi, finds Jumptap in an April 2012 report. Looking at data from its network of more than 107 million unique visitors in March, Jumptap found that iPhone users were 66% more likely to use Wi-Fi than Android users (58% vs. 35%), and 41% likely to do so than Blackberry owners (58% vs. 41%). The study notes that this makes iPhone users ripe for geo-targeted campaigns, as Wi-Fi offers strong location data.
April 2012 data from comScore finds a similar trend. Basing its analysis on census-level behavioral data from comScore Device Essentials, the comScore report finds that within the US just 29% of unique iPhones browse only via mobile networks, compared to 71% that browse via both mobile and Wi-Fi networks. By contrast, only 32% of Android phones used both connections, while 68% browsed only via networks. Read the rest at Marketing Charts.
Sculpture/iPhone Speaker [PRODUCT]
Shopping With Siri [CHART]
Data from February 2012, from Catapult Marketing, showed that more than one-third of shoppers have either already used or would be interested in using Siri to compare prices at the shelf, while nearly as many would want Siri to check inventory for them at another store. Even more popular: sending Siri off in search of coupons and deals while the smartphone owner shopped. Read the rest at eMarketer.
Obama Fundraising iPhone Cases [PRODUCTS]
Very smart political fundraising/marketing tool. See them at BarackObama.com.
iPhone, Android & Blackberry Mobile Behavior [CHART]
ata from the “JiWire Mobile Audience Insights Report Q4 2011″ indicates that 80% of mobile consumers prefer ads that are locally relevant to them, and three-quarters of consumers have taken action in response to a location-specific message. The top 3 actions taken are clicking on a location-specific ad (31%), searching for the nearest location (21%), and conduction additional research (21%). Smartphone owners in general show higher response rates than their non-smartphone-owning counterparts.
Responses also differed by smartphone device type: Blackberry users (21%) were more likely than iPhone and Android users (both at 19%) to make a purchase. Android users (25%) were far more likely than Blackberry or iPhone users (both at 17%) to search for the nearest location, and iPhone users were the most likely to click on an ad (34%), though by just a slight margin. Read the rest at Marketing Charts.
Unscratchable iPhone Case [PIC]
Nissan recently announced they were creating the world's first self-healing iPhone case that uses their "Scratch Shield" paint originally designed for cars.
Taking a cue from Swamp Thing sprouting new limbs and geckos regrowing their tails, Nissan originally developed their self-healing paint back in 2005, using a highly elastic resin to prevent scratches on the inner layers of a car's paint job. Read the rest at Discovery News.
