- Posts tagged Johnson & Johnson
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Social Brand Value [INFOGRAPHIC]
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Corporations With Cred [INFOGRAPHIC]
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10 Most & Least Reputable Companies [CHART]
The study compares 60 of the “most visible companies in the U.S” and asks 30,000 Americans to take the Harris Poll online panel. They are asked to identify the companies in the poll and then asked to rate these companies based on their reputation on 20 different attributes. The attributes include Emotional Appeal, Products & Services, Social Responsibility, Vision & Leadership, Workplace Environment, and Financial Performance. Harris Interactive then comes up with a ranking based on those ratings. Read the rest at Search Engine Land.
