- Posts tagged Kindle Fire
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Two Million Kindle Singles Sold [CHART]
Amazon says that in the 14 months the program has been running, it has sold over two million Kindle Singles. Seventy percent of each sale goes to the author or publisher, and Amazon keeps 30 percent. Amazon wouldn’t disclose its total revenues from those two million singles, but the minimum price of a Single is $0.99 and most are $1.99 (the author or publisher sets the price). So with an average price of $1.87 multiplied by two million, a rough estimate of Amazon’s 30-percent cut is $1.12 million. Read the rest at Paid Content.
eReader Owners Are Voracious Readers [CHART]
29% of US adults who use an e-reader device such as a Kindle, iPad or Nook say they typically read more than 20 books in an average year, while an additional 21% say they read between 11 and 20 books per year, according to Harris Poll results released in March 2012. Overall, roughly three-quarters of e-reader users typically read at least 6 books in a given year, compared to 42% of non-users. And while almost 1 in 5 non-users say they do not read any books in an average year, this figure drops to just 2% among e-reader users. Read the rest at Marketing Charts.
2011 International Tablet Shipments By Vendor [TABLE]
Five years ago, there was no iPad and no tablet market to speak of. Today, however, the tablet market is thriving and projected to enjoy a steep growth trajectory in the coming years, with Apple’s iPad at the forefront of device adoption. According to global market research firm IHS iSuppli, which examined 2011 tablet shipments, the iPad accounted for 62% of worldwide shipments in 2011.
Amazon’s Kindle Fire, which debuted right in time for the 2011 holiday shopping season, met analysts’ expectations and shipped 14% of all tablets in Q4, cutting slightly into the iPad’s dominant lead. In total, Amazon shipped 3.9 million Fire tablets that quarter, or 6% of tablets for the year. Read the rest at eMarketer.
Amazon's Kindle Fire Claims 14% Of Tablet Market In Q4 2011
Amazon.com Inc., the world’s largest online retailer, surpassed Samsung Electronics Co. as the No. 2 seller of tablet computers last quarter, shipping 3.89 million units, according to research firm IHS Inc.
Amazon’s share rose to 14 percent in the period, up from zero in the third quarter, while Samsung slipped to 8 percent from 11 percent, according to Englewood, Colorado-based IHS. Apple Inc., meanwhile, maintained its lead in the market, accounting for more than half of shipments. Read the rest at Washington Post.
The eClassroom [INFOGRAPHIC]
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Kindle Fire Triples Share Of Tablet Traffic [INFOGRAPHIC]
Although both iPad and Amazon Kindle traffic on the Jumptap network grew over the 2011 holidays, the Kindle Fire jumped from 10% share of traffic at the beginning of December to 30% share heading into the New Year, according to a Jumptap report released in February 2012, which also found that iPad’s share of traffic fell 25% from 59% to 44% during that period. Overall tablet traffic soared 229% over an average projected for the day after Christmas, based on historical network traffic, while the day after New Year also saw a 263% boost in traffic. Read the rest at Marketing Charts.
Tablet & E-Reader Owners Double
There was no must-have toy of Christmas 2011 — for youngsters, anyway.
For adults, tablet computers and e-readers were the gifts of choice, judging by a new report that indicates the number of adults in the United States who own tablets and e-readers nearly doubled from mid-December to early January.
The report, which is expected to be released on Monday, confirms what book publishers say they have experienced in the last few weeks: a big jump in e-book sales after the holidays. A similar e-book boom came immediately after Christmas 2010. Read the rest at New York Times.
Kindle Fire Projections [CHART]
Amazon’s first tablet product, Kindle Fire, debuted with satisfactory results. According to global market research firm IHS iSuppli, in the last three months of 2011, Amazon sold 3.9 million Kindle Fire tablets, placing the brand in the second-place slot behind Apple in terms of tablet shipments.
Kindle Fire is contributing to the overall monumental growth of the tablet device marketplace. According iSuppli, tablet shipments reached nearly 65 million units in 2011. By 2015, the firm anticipates that number to skyrocket to 287 million units. The iPad’s unwavering growth is not to be discounted, of course. In Q4, Apple shipped 18.6 million devices, compared to Amazon’s aforementioned 3.9 million. Read the rest at eMarketer.
Amazon Kindle Dominates Share Of Low-End Tablet Buyers [CHART]
Almost 3 in 5 “tablet-committed buyers,” defined as consumers committed to buying a tablet but undecided on a brand, end up buying an iPad, according to a Maritz Research survey released in December 2011. Among this group, which Maritz finds accounting for 44% of the tablet market, one-third makes their decision to buy within 2 weeks of entering the market. The Amazon Kindle Fire (45%) dominates the “low-end buyers” segment, defined as consumers who want to spend less than $250 on their purchase, although 16% end up buying an iPad. According to the report, low-end buyers comprise 22% of the tablet market. Read the rest at Marketing Charts.
