- Posts tagged linkedin
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LinkedIn Kicks Twitter & Facebook For B2B Conversions [CHART]
In a study of 3,128 HubSpot B2B customers in 2011, LinkedIn generated a visitor-to-lead conversion rate of 2.60%, on average. That's four times higher than the average visitor-to-lead rate for Twitter (0.67%) and seven times higher than the average rate for Facebook (0.39%). Read the rest at MarketingProfs.
Social Media Demographics [INFOGRAPHIC]
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Email Drives Virtual Event Registration [CHART]
Email is overwhelmingly the top driver of virtual event registration, according to an August 2011 survey from MarketingProfs and Trendline Interactive, sponsored by ON24. Data from “The Practicalities of Virtual Events” indicates 83% of virtual event attendees have heard about an event through email.
Only 23% have heard about a virtual event through the next-most-popular channel, social media, meaning email is almost four times as popular an attendance driver. Within the social media channel, LinkedIn (10%) and Twitter (9%) are both more than twice as popular as Facebook (4%). Read the rest at Marketing Charts.
Commonly Used Social Media Tools [CHART]
Facebook remains the most common social media tool used by marketers, at 92% of respondents to the Social Media Examiner survey, unchanged from 2011 results. The second-most-popular social network among marketers, Twitter, has an 82% adoption rate, down slightly from 84% last year, meaning Facebook is about 12% more popular than its closest competitor as a marketing tool. LinkedIn comes in third with 73% marketer adoption, up from 71% last year, followed by blogs, at 61% usage, down from 67%. YouTube/other video sites are used by 57% of the respondents, though just 10% have no plans to utilize this channel in the future.
Some of the less popular tools saw a drop in adoption from 2011: social bookmarking sites dropped from 26% to 16%; forums fell from 24% to 19%; and geo-location services dipped from 17% to 14%. Read the rest at Marketing Charts.
Video Tops List Of Increased Use Of Social Media Marketing Tools [CHART]
YouTube (and/or other video sites) is the top area where marketers plan on increasing their social media efforts, finds Social Media Examiner in an April 2012 report. YouTube/video is slated for an increase in activity by 76% of respondents, ahead of Facebook (72%), Twitter (69%), blogs (68%), Google+ (67%), and LinkedIn (66%). Younger marketers (aged 20-49) are 13% more likely than their older counterparts (aged over 60) to tab video production as a key growth area (77% vs. 68%).
In fact, according to a March 2012 report [pdf] from the Web Video Marketing Council (WVMC) and Flimp Media, 81% of senior marketing executives are using online video content, with brand websites (67%), social media sites (61%), and email marketing (52%) the most popular avenues for sharing content. Indeed, video appears to be a key complement to email: almost three-quarters of marketers integrating video with email said they believe consumers are more likely to purchase or convert after viewing an email campaign that incorporated video. Read the rest at Marketing Charts.
Location-Based Services Still Lagging [CHART]
Small businesses are turning to certain social media tools in increasing numbers, finds AT&T in March 2012 survey results. Facebook was the most popular tool among small businesses in 2011, up 7.3% year-over-year to 44% of respondents, followed by LinkedIn, which was used by 31%, up 24% from 25% a year earlier. And while those using Twitter dropped marginally from 19% to 18%, the use of location-based services almost doubled from 5% to 9%. Indeed, one-quarter of those using location-based services said the application is important for sales generation, a dramatic rise from just 2% in 2010. Just 4% reported using daily deal sites.
A November 2011 report from Constant Contact found much more widespread usage of social media among small businesses: according to those survey results, 81% of the small business respondents were using social media, with Facebook and Twitter the most common tools of choice, at 96% and 76% of social media users, respectively. Read the rest at Marketing Charts.
College Students & Social Media [INFOGRAPHIC]
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Social DC [CHART]
The major social networks see relatively high usage rates among workers in Washington DC, according to results from a National Journal survey released in March 2012. Facebook is the most popular among Capitol Hill workers (84%), followed by LinkedIn (60%) and Twitter (49%). Within the executive branch, Facebook also leads, used by 63% of respondents, trailed by LinkedIn (52%) and Twitter (24%). In the private sector, though, LinkedIn is most popular, used by three-quarters of respondents, ahead of Facebook (64%) and Twitter (43%).
According to the National Journal report, federal executives, when given a choice of descriptors for Twitter, called it “pointless babble.” These respondents’ attitudes may not be as far away from users’ attitudes as one might think: according to research released in January 2012 by Carnegie Mellon University (CMU), which looked at data gleaned from December 2010 to January 2011, Twitter users rated only 36% of the tweets they received as worth reading, while they expressed ambivalence about 39%, and said 25% were not worth reading. Read the rest at Marketing Charts.
