- Posts tagged Local Advertising
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Effective SMB Hyperlocal Marketing Channels [CHART]
A majority of respondents in “The Local Merchant: Inside the Minds and Motivations of the Business Owners Driving a $43 Billion Advertising Market” report indicated that hyperlocal publishing sites—like Street Fight’s—were the most effective platform for achieving their local advertising goals, while nearly a third cited daily deals as the best way to reach their objectives, suggesting that daily deals are not primarily aimed at repeat customers but new business. Read the rest at eMarketer.
Why SMBs Run Local Marketing Campaigns [CHART]
Research from hyperlocal publisher Street Fight found that nearly half of US SMBs consider finding new customers the most important factor in their decision to run a local marketing campaign. Fewer than a quarter were most concerned with their ability to target just the right people, and only 16% said they enacted local campaigns to bring back repeat customers. Read the rest at eMarketing.
Mobile Search Ads Outperform Display On Click To Calls [CHART]
52% of mobile-local search ads on the xAd network yielded calls to local businesses following the initial click in Q4 2011, compared to 30% for display ads, according to a report released in February 2012 by xAd. The leading secondary action for display was accessing maps and/or driving directions (50%), compared to 42% for search ads. The biggest discrepancy between search and display was in the area of accessing more information and/or business reviews: 20% of display-ad users accessed that information, compared to just 5% of search-ad users. Read the rest at Marketing Charts.
Consumers Value Community Newspapers [CHART]
69% of residents in areas served by a local newspaper with circulation of under 15,000 say that their local paper provides valuable local shopping and advertising information, while 81% rely on the paper for local news and information, according to a survey released in December 2011 conducted by the National Newspaper Association (NNA) and the research arm of the Reynolds Journalism Institute at the Missouri School of Journalism. 86% of respondents say their local newspaper is informative, and 3 in 4 look forward to reading it. Read the rest at Marketing Charts.
Consumer Attitudes Toward Location-Based Mobile Coupons [CHART]
espondents were conflicted in their attitude toward mobile coupons with a location-based element. More than two-thirds of respondents said they at least somewhat agreed that they were very convenient and useful. But nearly half also worried about security issues and location tracking. Read the rest at eMarketer.
Google Buys Zagat, Goes After Daily Deals [VIDEO]
With Zagat's restaurant reviewing operation now in its arsenal, Google is in a position to radically change the daily deals market.
That could spell big trouble for Groupon, which made its name in the localized deals business, and Facebook, which has started investing in this area.
"Zagat will play a prominent role in Google's overall plans for becoming a player in travel, entertainment and particularly deals," said Dan Olds, an analyst at The Gabriel Consulting Group. Read the rest at Computerworld.
Coupons [INFOGRAPHIC]
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Location-Based Advertising To Reach $6B By 2015
Location-based service advertising -- which ties in consumer locations with restaurants, retail shops and other locations through mobile devices -- will grow to over one-third of all mobile advertising in four years.
By 2015, location-based advertising will be $6.2 billion, according to Pyramid Research. In 2010, location-based advertising was $588 million -- 18.5% of all mobile advertising. Location-based advertising will generate 60% of all location-based revenue in four years. Read the rest at MediaPost.
Mobile Advertising Focus [CHART]
STRATA, a software company for media buying and selling, polled agencies about their clients’ preferences in Q1 2011. When it comes to mobile advertising, 37% of respondents said they are creating display advertising the most, and 25% noted SMS advertising. This is compared to 63% for display advertising and 15% for SMS advertising in Q4 2010.
Location-based advertising also doubled as a priority, with 7% of respondents saying they are mostly creating location-based advertising for clients, up from 3% in Q4 2010. Read the rest at eMarketer.
AT&T Offers Geotexting
The company is working with Placecast, which supplies a technology known as geo-fencing that allows retailers to send messages to users in a defined geographic area.
AT&T is the first mobile carrier to use such a service in the United States. The service will be available for users in New York, Los Angeles, Chicago and San Francisco. Read the rest at the New York Times.
