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US Smart Phone Market Share, By Platform [CHART]
Google’s share of the US smartphone market (primarily representing the Android platform) climbed 8% between the 3 months ending December 2011 and the 3 months ending March 2012, increasing to 51% in that time period, after taking a majority share for the first time in the 3 months ending February 2012.
Apple rose to 30.7% share of the smartphone market for the 3-month period ending in March, up close to 4% from 29.6% the previous period. Google and Apple both gained at the expense of RIM, which lost more than 23% to 12.3% share, and Microsoft, which dropped 17% of its share, down to 3.9%.
General US smartphone ownership grew to 106 million in March 2012, representing a 9% increase from December. Read the rest at Marketing Charts.
Chinese Instant Messaging Services by Market Share [TABLE]
According to the China Internet Network Information Center (CNNIC), IM ranked second to search in reach among internet users, at 79.4% in June 2011. Mobile IM was even more popular, with nearly 85% of mobile internet users chatting online during December 2011.
There are several IM programs available in the country, but online media giant Tencent has nearly cornered the market with QQ, the ubiquitous IM platform that debuted in February 1999. According to iResearch Consulting Group’s “iUserTracker” data from December 2011, Tencent QQ had 190.3 million unique visitors per day, reaching 72.9% of internet users. Read the rest at eMarketer.
Smart Phone Market Share By Platform [CHART]
Google’s share of the US smartphone market (primarily representing the Android platform) climbed 7% between the 3 months ending November 2011 and 3 months ending February 2012, increasing its smartphone platform share to 50.1% in that time period, according to comScore MobiLens data released in April. Google’s share has now grown more than 50% in the past year. Apple also saw a rise in market share, up 5% to 30.2%. Both Google and Apple gained at the expense of RIM, which lost 19% to 13.4% share, and Microsoft, which dropped 25% of its share, down to 1.5%.
General US smartphone ownership grew significantly between November 2011 and February 2012, with 104.5 million people in the US owning the devices during the 3 months ending in February 2012, up 14% from the prior 3-month period. This also represents 50% growth from 69.5 million owners a year ago. March data from Nielsen indicates that 49.7% of the US mobile subscriber population now owns a smartphone, as of February 2012, compared to just 36% in February 2011. Read the rest at Marketing Charts.
Amazon's Kindle Fire Claims 14% Of Tablet Market In Q4 2011
Amazon.com Inc., the world’s largest online retailer, surpassed Samsung Electronics Co. as the No. 2 seller of tablet computers last quarter, shipping 3.89 million units, according to research firm IHS Inc.
Amazon’s share rose to 14 percent in the period, up from zero in the third quarter, while Samsung slipped to 8 percent from 11 percent, according to Englewood, Colorado-based IHS. Apple Inc., meanwhile, maintained its lead in the market, accounting for more than half of shipments. Read the rest at Washington Post.
HDTV Homes [CHART]
The average US household has 2.5 TV sets, according to The Nielsen Company. Specifically, Nielsen data shows that HDTV households have more sets than the national average, 2.7, including 1.5 HDTVs and 1.2 SDTVs. Meanwhile, SDTV-only households average 2.1 TVs. Read the rest at Marketing Vox.
Amazon Kindle Dominates Share Of Low-End Tablet Buyers [CHART]
Almost 3 in 5 “tablet-committed buyers,” defined as consumers committed to buying a tablet but undecided on a brand, end up buying an iPad, according to a Maritz Research survey released in December 2011. Among this group, which Maritz finds accounting for 44% of the tablet market, one-third makes their decision to buy within 2 weeks of entering the market. The Amazon Kindle Fire (45%) dominates the “low-end buyers” segment, defined as consumers who want to spend less than $250 on their purchase, although 16% end up buying an iPad. According to the report, low-end buyers comprise 22% of the tablet market. Read the rest at Marketing Charts.
Android Gaining At Blackberry's Expense [CHART]
According to an August survey, 43 percent of all smartphone owners have an Android device. But if you ask only those who got a new smartphone in the past three months what kind of phone they chose, more than half (56%) will tell you they picked an Android device. The preferences of these so-called “recent acquirers” are important as they are often a leading indicator of where the market is going. Read the rest at Nielsen.
RIM [INFOGRAPHIC]
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Location Based Services Marketshare [CHART]
Among those who were familiar with them, 41% said connecting to people they knew or could meet was the main benefit, followed by finding places their friends liked (21%) and being able to keep track of their movement patterns over time (17%). Just 8% thought discounts and rewards were the most important benefit, and only 4% cared about the gaming elements of checking in.
Meanwhile, privacy was the biggest problem with adopting the apps. Nielsen surveyed US app downloaders in April 2011 about their feelings around location-based apps and privacy and found those fears ran throughout the population. In every age group broken out, at least half of respondents said they were “concerned,” with no more than 13% saying they were “not concerned.” Read the rest at eMarketer.
Android, Triumphant! [CHART]
Android has taken the lead on Apple iOS as the most desired OS for consumers planning on getting a new smartphone in the next year, according to Q1 2011 data from The Nielsen Company. Thirty-one percent of consumers desire the Android OS, narrowly beating the 30% who want iOS. Read the rest at Marketing Charts.
