- Posts tagged mCommerce
- Explore mCommerce on posterous
Technographics Of Affluent Men [CHART]
An overwhelming preference among affluent males (70%) to research and buy online as opposed to researching online and purchasing in store, provides unique opportunities for advertisers to capitalize on this audience’s behaviors. And while the majority of purchases are still made on PCs, the affluent male is doing more and more research on mobile devices, making a multi-channel approach necessary. Some details:
The vast majority (91%) access a PC at least once daily, while 77% have a mobile smartphone and 50% own a tablet.
Engagement with these devices is high across the board – almost 100% of survey respondents report using their PCs and mobile smartphones at least daily and 85% reporting daily use of tablets.
When an affluent male has daily access to tablet, he is 32% more likely to have made a purchase via the device.
In terms of visibility, 71% have seen ads on a PC while one in three has seen ads on a mobile phone or tablet.
Importance Of mCommerce To Mobile Owners, May 2010 & Feb 2012 [TABLE]
Overall, US consumers are steadily embracing the idea of making purchases on their mobile phones. The survey found that the percentage of people who thought it was at least somewhat important to be able to make a purchase on their mobile phone had climbed to 38% in 2012, compared with 30% in 2010. But despite those gains, the vast majority of respondents, 62%, still said it wasn’t important at all for them to be able to make purchases on their mobile phones. Read the rest at eMarketer.
QR Code Scanning By Store Type [CHART]
For US smartphone owners who report using their devices while shopping in-store (”smartphone shoppers”), the degree to which they engage in various activities differs by the type of store they are in, says Nielsen in May 2012 survey results. For example, 57% have scanned a QR code for product details while in an electronics store, compared to 36% who have done so in a department store, the next most-popular location for this activity. Other stores where smartphone shoppers have scanned QR codes are mass merchandisers (31%), grocery stores (26%), office supply stores (20%), clothing stores (16%), and convenience stores (8%). Just 5% have done so in a furniture store, and only 2% in a dollar store. Read the rest at Marketing Charts.
In-Store Benefits Of Mobile Wallets [CHART]
If those issues weren’t hard enough for proponents of mobile wallets to overcome, another problem remains: convincing consumers of the overall utility of the technology. About one-third of respondents said mobile wallets would be a more convenient way to pay, with 28% specifically citing coupons sent straight to the phone as an anticipated benefit and 24% citing faster checkouts as a draw. But fully half of respondents said they saw no benefit to having a mobile wallet. Read the rest at eMarketer.
58% Say Meh About Mobile Wallets [CHART]
According to March 2012 panel-based research by marketing solutions agency Catapult, just one-quarter of US consumers were at least somewhat interested in using a mobile wallet for in-store purchases. In contrast, 58% were uninterested—including 41% who reported a complete lack of interest. Correspondingly, in January 2012, market research firm TNS found that 60% of US mobile phone users were not interested in mobile wallet technology. Read the rest at eMarketer.
Browsing vs. Purchasing: Smart Phone Owners' Shopping Behavior [CHART]
Smartphone owners are more likely to say they enjoy shopping on an online website than in a physical store (69% vs. 64%), but it turns out that they are far more likely to window shop online rather than offline, according to Wave Collapse survey results released in May 2012. Examining respondents’ behaviors across different purchase platforms, the report finds that when in a physical store, 74% mostly purchase, rather than mostly browse (26%). The opposite is true for online channels, such as online websites (71% vs. 29%), mobile websites (76% vs. 24%), and mobile applications (71% vs. 29%), where a clear majority said they mostly browse rather than mostly purchase.
In fact, respondents were more likely to have purchased something from a physical store (87%) in the past week than any other channel, including an online website (60%). They were also more likely to have bought multiple times from physical stores than from online channels. Read the rest at Marketing Charts.
mCommerce For Affluent Smart Phone Owners [CHART]
The Institute found that only a small number of wealthy smartphone owners (12%) had downloaded a luxury brand’s app. That’s something that luxury retailers may want to work on changing, as wealthy smartphone shoppers are fairly consistent mobile shoppers. The survey found that about two-thirds of wealthy smartphone owners said they shopped on their smartphone at rates ranging from rarely to regularly. And 63% of those shoppers reported having gone a step further to make a purchase on their mobile device. Read the rest at eMarketer.
Mobile Wallet Adoption [CHART]
37% of mobile users surveyed in Q1 2012 reported having used a mobile wallet in the previous 90 days, while a further 8% expressed interest in doing so, according to [download page] a JiWire report released in May 2012. This is a significant rise from 11% who reported having used a mobile payment system in Q4 2011. Among Q1 survey respondents who had used a mobile wallet, the leading solution was PayPal (46%), followed by Amazon (29%), and Google Wallet (18%). The remaining 7% used other options. Read the rest at Marketing Charts.
Mobile Shopping Behavior, By Smart Phone vs. Standard Phone [CHART]
Meanwhile, data from the Placecast report indicates that 47% of mobile phone users believe that it is at least somewhat important for them to be able to make a purchase on their device, marking a 27% rise from 37% who felt that way in the 2010 survey.
Among smartphone and cell phone owners combined, 1 in 5 said they had made a purchase on their device in the past year, with smartphone owners three times more likely than standard cell phone owners to have done so (34% vs. 11%). Other activities performed by a higher proportion of smartphone owners than cell phone owners included accessing the website of a merchant where they typically shop (44% vs. 13%), downloading an application from a merchant where they typically shop (34% vs. 7%), using a barcode scanning app to comparison shop (24% vs. 6%), and purchasing something due to an email from a merchant they have signed up with (20% vs. 6%). Read the rest at Marketing Charts.
Retail Mobile Point Of Sale [CHART]
2 in 3 retailers are interested in investigating a mobile point of sale (POS) or mobile point of payment (POP) solution, finds Motorola Solutions [pdf] in April 2012 survey results. Eliminating those not interested and looking purely at the subset who are, the report finds that 23% currently have a solution deployed, while a further 43.5% are currently piloting or planning to start a trial in the next 36 months. The remainder will either begin using a mobile POS solution beyond 36 months (1.3%) from now, or are interested in exploring the options (32.2%) for doing so. Read the rest at Marketing Charts.
