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Free vs. Paid Content by Category [CHART]
Entertainment-focused content such as movies, music and magazines were purchased by the greatest number of US digital media professionals. In fact, 47% of respondents paid for movies, 36% for digital magazine access and 35% for music. In contrast, just 13% paid for news and newspapers, a likely byproduct of widespread access to free news and information across a plethora of portals, hyperlocal sites, blogs, social networks and other webpages. Read the rest at eMarketer.
Funding The News [INFOGRAPHIC]
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Trust In Sources, By Media [CHART]
32% of “informed publics” in 20 countries around the world say they trust traditional information sources a great deal, representing a 10% rise from 29% in 2011, and remaining ahead of online sources, which rose 18% from 22% to 26% of these respondents, according to survey results released in January 2012 by Edelman. Social media showed the largest growth in trust of the various media sources, with 14% citing a great deal of trust, up 75% from 8% in 2011. And the proportion showing their faith in corporate sources of information has also jumped, rising 23% from 13% to 16%.
The report defines informed publics as aged 25-64, college-educated, in the top 25% of household income per age group in their country, and reporting significant media consumption and engagement in business news and public policy. Read the rest at Marketing Charts.
News Apps' Major Malfunctions By Type [CHART]
The best app editions provide expanded service to their readers, making it easy to share articles through email or social media, find or buy products that are featured or advertised, and compensate for disabilities with larger font sizes and audio.
But there is a large problem that threatens to limit publishers' opportunity. Of the 5,000 magazine and newspaper iPad apps we've evaluated for McPheters & Co.'s iMonitor service since April 2010, far too many simply do not work well.
In the summer of 2010, about 45% of the apps we evaluated revealed significant malfunctions. That proportion is falling, but not quickly enough: Our analysis shows that about a third of all apps we have evaluated still have at least one serious shortcoming. Read the rest at AdAge.
Consumers Value Community Newspapers [CHART]
69% of residents in areas served by a local newspaper with circulation of under 15,000 say that their local paper provides valuable local shopping and advertising information, while 81% rely on the paper for local news and information, according to a survey released in December 2011 conducted by the National Newspaper Association (NNA) and the research arm of the Reynolds Journalism Institute at the Missouri School of Journalism. 86% of respondents say their local newspaper is informative, and 3 in 4 look forward to reading it. Read the rest at Marketing Charts.
David Carr On The New Media Universe [VIDEO]
For the last year, media pundits like me have been running around screaming our heads off about falling skies and collapsing paradigms, and yet as 2011 comes to an end, the sky is still there.
Yes, competition is storming out of every device and connection, and consumers have choices and leverage they never dreamed of. But network television continues to waltz along, attracting advertisers in big numbers. Cable had a great year, and media octopuses like Time Warner and News Corporation continue to find plenty of profits. Big media companies still rely on huge, well-entrenched assets that include brands, distribution and capital. Read the rest at New York Times.
News Media Profitability, 1986-2011 [CHART]
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Time Spent With Major Media vs. Ad Spending [CHART]
This further buttresses my point that print media needs to find a new business model. Read Two-Thirds Of Tablet Users Have A News App.
Time Spent With Major Media [CHART]
The average adult consumer spends 4 hours and 34 minutes each day watching TV and video on a traditional television set this year, up 10 minutes from last year.
Time spent with the internet and mobile phones was also up—by 7.7% and 30%, respectively—and while adults are spending less time than last year with radio and print publications, the increases to TV and digital also mean an increase in total time spent with media, to 11 hours and 33 minutes. Read the rest at eMarketer.
